What "turnkey" actually means
"Turnkey" is a worn-out word, so here it is literally. The price includes everything a working site needs: structure and copy, design, build, online booking, a practitioner directory, a price list, a CMS, domain, hosting, launch and a year of support. Not included: photography (we start with your photos and quality stock) and advertising. You don't write a spec or hunt for references — that's our job.
Week 1: brief and structure
It starts with a 30-minute call: your clinic's arms, who your patients are, where enquiries come from today. Then we analyse 3–5 competitor clinics in your area and build the page map: home, services, practitioners, prices, contact — up to 8 pages in the base package. You get the structure to sign off. Your involvement: 1–2 hours.
Week 2: design
The designer builds the home page and a typical service page layout. Medical specifics: a calm palette, real photos instead of stock, a prominent booking button on every screen, typography a 60+ audience can read. Two rounds of revisions included. Your involvement: about an hour of feedback.
Week 3: build and integrations
The build, the CMS, and the thing that matters most for a clinic — online booking: service, practitioner and time slot in 2 clicks, an SMS confirmation for the patient, a notification for reception. We connect your practice management system or CRM. Load time — under 1.5 seconds on mobile. Your involvement: 0 hours.
Week 4: content, tests, launch
We write the page copy (launch copywriting is included), load the price list and practitioners into the CMS, test booking and forms, and wire up Google Analytics and Search Console. The finale is a one-hour training session: after it, your practice manager updates fees and adds practitioners from a phone. Your involvement: 1–2 hours.
| Week | What we do | Your involvement |
|---|---|---|
| 1. Brief & structure | competitor analysis, page map | 1–2 hrs |
| 2. Design | layouts, 2 rounds of revisions | ~1 hr |
| 3. Build | frontend, CMS, online booking, integrations | 0 hrs |
| 4. Launch | copy, content load, tests, analytics, training | 1–2 hrs |
What we'll need from you
- A logo if you have one (if not, we work with a text mark)
- Your price list in any form — even an Excel table
- The practitioner list: names, specialisms; phone photos will do
- Domain access, or the go-ahead to register a new one
- About 5 hours of your time for calls and feedback
What it costs
A core clinic website is from £3,500 in 4 weeks: up to 8 pages, online booking, a practitioner directory, a price list. Extended, with a blog and clinic CRM — from £6,500. Multi-site groups — from £12,000. We broke the full quote down line by line in a separate pricing article, and everything about clinic solutions is on the healthcare page.