EN
PROCESS · 4-10 WEEKS END-TO-END

9 things we do for you. Your time: under 5 hours.

You don't write specs. You don't hunt for references. You don't chase a photographer. You spend 30 minutes telling us about your business — and 4-10 weeks later, you have a finished site.

4-10weeks total timeline
5 hrsof your time total
100%fixed price
30%rebate for delays
  1. 01

    Brief

    1 day · free

    30-min call or WhatsApp chat. We dig into the task, goals, audience, budget, timeline, references. By the end, an exact price range and tier recommendation.

    What we do
    • Listen to the task and ask follow-up questions
    • Analyse 2-3 of your competitors
    • Recommend a tier and timeline
    • Give you the exact price range
    What you do
    • Tell us about your business and the site's goal
    • Share 3-5 reference sites
    • Share your budget and deadline (if any)
    Deliverable
    • Written estimate (PDF) with price range and timeline
    • Tier and scope recommendation
    • List of next steps and timeline
  2. 02

    Contract & deposit

    1-3 days

    We sign the contract via DocuSign or a PDF with signature. You pay 50% upfront. The contract locks the price, the deadline, and the 30% rebate for delays.

    What we do
    • Draft the contract with a fixed sum
    • Break it into milestones with deliverables
    • Issue a 50% deposit invoice
    • Run the kickoff after payment clears
    What you do
    • Review the contract, ask questions
    • Sign via DocuSign or PDF
    • Pay the 50% deposit (bank transfer, card via Stripe, or Direct Debit)
    Deliverable
    • Signed contract with fixed terms
    • Right to 2 full design revision rounds
    • Right to a 30% rebate for missed deadlines
  3. 03

    Design

    1-2 weeks

    We design in Figma. First a moodboard, then the homepage, then internal pages. 2 full rounds of revisions included. You see and approve every milestone.

    What we do
    • Gather a moodboard from references and your brand
    • Design the homepage (1-3 versions to pick from)
    • After approval — design internal pages
    • Adapt to mobile (375px) and tablet
    What you do
    • Approve the moodboard (1-2 iterations)
    • Approve the homepage design (2 revision rounds)
    • Check the mobile version on your phone
    Deliverable
    • Figma file with full design (all pages + states)
    • Mobile + Tablet + Desktop layouts
    • Design rights handed over to you
  4. 04

    Development

    2-6 weeks

    We write code on Next.js + Sanity. Commits in GitHub daily. A weekly screencast of progress (3-5 min). WhatsApp chat every day.

    What we do
    • Write code in your GitHub repo
    • Commit daily (full progress visible)
    • Record a weekly screencast
    • Wire up integrations (CRM, analytics, forms)
    • Build the CMS admin (Sanity or Strapi)
    What you do
    • Fill in content in the admin
    • Watch the weekly screencasts
    • Ask on WhatsApp if anything's unclear
    Deliverable
    • Access to GitHub repo from the first commit
    • Staging URL for real-time preview
    • Admin with your login credentials
    • Documentation on how to edit
  5. 05

    Testing

    1 week

    We run a 60-point QA checklist. We test on 5 devices and 3 browsers. We run Lighthouse audit. You run your own 10-point checklist and approve.

    What we do
    • Run the 60-point QA checklist
    • Test on iPhone, Android, iPad, Chrome/Safari/Firefox
    • Lighthouse — target Performance 90+, SEO/A11y 95+
    • Check all forms, integrations, analytics
    • Schema.org through the Rich Results Test
    What you do
    • Run our 10-point client checklist (we send it)
    • Test all forms with your email
    • Approve before launch
    Deliverable
    • 60-point QA report
    • Lighthouse screenshot
    • Fix list (if any) with fix date
  6. 06

    Launch

    1 day

    We migrate to your domain. We set up Search Console + Analytics + 301 redirects from your old site. You make the final 50% payment and receive all credentials.

    What we do
    • Set up the domain (DNS, SSL)
    • Production deploy on Vercel/Cloudflare
    • 301 redirects from old URLs
    • Submit sitemap to Search Console
    • Hand over credentials (hosting, CMS, GitHub, Analytics)
    What you do
    • Make the final 50% payment
    • Verify the site on the live domain
    • Sign the acceptance protocol
    Deliverable
    • Live site on your domain
    • Access to all systems
    • Documentation on how to manage and publish
    • 1-hour admin training (Zoom)
  7. 07

    Support

    + 1 year (included)

    We fix any bugs for free. We update dependencies. We give advice. If something breaks through no fault of yours, we fix it within 4 business hours.

    What we do
    • Fix bugs (4 business-hour SLA, in business hours)
    • Update dependencies
    • Help with the admin and content
    • Run quarterly security checks
    • Take weekly backups
    What you do
    • Write on WhatsApp or email when something's off
    • Back up your Sanity content (optional)
    Deliverable
    • Free support for 365 days from launch
    • Quarterly security check
    • Option for a support package after year one (£200-500/mo)
COMMUNICATION

How we communicate during the project

You don't disappear for 6 weeks and get the site “out of nowhere.” Every step is a checkpoint where you see and approve.

  • WhatsApp chat daily — replies within 30 minutes in business hours
  • Weekly screencast (3-5 minutes)
  • Email status report every week with milestone status
  • Zoom call once per sprint (optional, on your request)
  • GitHub commits visible daily — full transparency
  • Staging URL for real-time preview
  • If you're unreachable for a week — project pauses, the deadline shifts
Mono Pools website on laptop and phone with completed projects and client reviews

What if…?

What if you miss the deadline through your fault?
We pay you a 30% rebate from the contract sum, no need to ask. We've done it once in 3 years, and we wired the rebate before the client raised it.
What if I want more than 2 design revisions?
Each extra revision round is billed at £40/hr. We tell you upfront if a request crosses the limit.
What if I don't like the design result?
The 2 revision rounds are there for this. We rework it. If after 2 rounds you still don't like it, we talk it through, since the problem usually sits in the brief rather than the design.
What if I need changes after launch?
First year: fixes and small tweaks are in the warranty. New features are separate scope, priced per hour or per project.
What if I want to change the scope mid-project?
We pause, re-estimate the new scope, and sign an addendum. The original contract stays for what was agreed; new scope is its own line.
READY?

Ready to walk through the process with us?

First step is free. 30-min consult — and you know the price range and timeline.

Calculate the price →Or talk to us