Custom websites for renovation and construction contractors: price calculator, before / after gallery, local SEO. Live in 4–6 weeks, 1-year warranty.
Clients can't tell if the renovation fits their budget — so they go to a competitor that shows price per m². 70% of leads drop off at "call us for pricing." NBYG solved this through a calculator, SEO structure, and separate service pages
A services page with stock-photo art. Not a single real project with an address. Clients think "do you actually do renovations, or are you a middleman?" Without real cases, there's no trust.
A catch-all "all renovation types" page with no breakdown by neighbourhood or work type. Competitors with landing pages like "flat renovation Islington" pick up all the local traffic.
Copenhagen contractor NBYG came to us with the usual problem: a business-card site on a legacy CMS that wasn't bringing in enquiries and wasn't ranking for local queries. The brief: rebuild the structure around services, add a calculator, and get to the top of Google for its priority local search.
Result: 3–5 inquiries per month, only the ones who call.
Result: 24+ inquiries per month, 6× organic traffic.
Over the past 6 months, the site received 1,100 conversions from Google. For comparison: over the previous 6 months there were 677 conversions. That is, after the launch of the site and SEO promotion, more people began to find the company through Google. The site also appeared in search 302,000 times in 6 months. This means that the company began to be seen more often by people looking for construction services. More people see the site on Google → more people go to the site → more chances to get an application.
Analytics showed that people did not just visit the site, but performed actions that could lead to an application. Over 360 days, the site recorded users actions. This data shows the main thing: people came to the site and were looking for a way to contact the company.
The client had two segments: homeowners (apartments, houses) and B2B (developers, management companies, offices). Splitting them into two sites would've been cheaper upfront, but it would've fragmented SEO and doubled long-term support cost.
Not just a "pretty site." Tools that actually move the inquiry pipeline — SEO-ready structure, price calculator, client portal.
Thank you for your work on the site:) the site turned out very stylish, cool, fast, just like I thought it should be) And most importantly, everything took as long as we agreed.
Working with you is comfortable and pleasant.
The full feature set, tuned for renovation contractors: from the price calculator to a client portal with photo progress.
Inquiries from the calculator or contact form land in your CRM the moment they're submitted. The foreman gets a WhatsApp alert. The client gets an SMS confirming the estimator's visit. No leads lost to spam folders.
| Parameter | WP template | Wix | Custom code |
|---|---|---|---|
| Price calculator | plugin (buggy) | via Apps | custom-built |
| Before / after gallery | static photos | basic gallery | with filters |
| Local SEO | Yoast plugin | basic | built-in |
| CRM integration | limited | via Zapier | any system |
| Client portal | none | none | with photo progress |
| Page load speed | 3–5s | 2–4s | < 1s |
| Code ownership | vendor lock-in | vendor lock-in | your GitHub |
| Warranty | none | none | 1 year + 30% penalty clause |
| 3-year cost | £6,000–10,000 | £5,000–7,000 | £4,000–6,000 |
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No strings attached. No upsell. Useful even if you end up working with someone else.