When does a store pay for itself?

Honestly: it depends on margin and traffic. Our record is the Glimmer bookshop, which covered its development cost in the first week of sales. A more realistic benchmark for most niches is a few months — and with no builder subscriptions, every month after that works for you.

Where can I see examples of your stores?

In the gallery above — six live projects with linked breakdowns, or in the full portfolio: 22 cases with numbers and screenshots.

ONLINE STORE

An online store from £6,000 that sells without a manager

Catalogue, cart, checkout and a CMS you manage products from yourself. 6–10 weeks from brief to first orders. No monthly builder subscriptions.

6–10 weeks

brief to first orders

0 subscriptions

pay once, own it

1-year warranty

fixes and advice

Fixed price

in the contract upfront

Build your store — the price updates live

Base online store

catalogue up to ~50 products, cart, checkout, CMS, SEO, launch, 1-year warranty

£6 000

Extra unique pages

brand, B2B, promo landings — +£220; utility pages are included

Estimated price

£6 000

An estimate, not an invoice. The final figure is fixed in the contract.

Glimmer — e-commerce site for a Ukrainian publisher of aesthetic books

Raul Avto — website for a US car-import company

Mono Pools — site for a composite-pool manufacturer in Ukraine

/ WHEN A STORE FITS

When you need an online store — and when you don't

A store means products get chosen and ordered without you. If a manager closes every sale, you need a different tool.

A store is the right call

A product catalogue people browse, compare and order from on their own
Sales 24/7 without a manager: orders land in your CRM, not your DMs
You've outgrown Instagram and marketplaces — fees are eating the margin
A B2B catalogue with price lists and wholesale orders

Better with something else

1–3 products or an info-product — a landing page with payments is enough (from £800 + £150 for payments)
Services without a catalogue — that's a corporate website from £3,500
A marketplace with vendors and complex logistics — that's platform territory, it needs an architectural session

Not sure? Write to us — we'll price it honestly, including whether a store pays off or you should start smaller.

END-TO-END

What's included at £6,000

A fixed sum — a working store. We launch with a catalogue of up to ~50 products and scale once sales are flowing:

Catalogue & categoriesup to ~50 products at launch, structured for your range

Product pagesphotos, variants, prices, stock status

Cart & checkoutorder in 2 clicks — no forced registration

CMSSanity: products, prices, promos — managed from your phone

Launch copywritingwe write the home and category copy

Custom designno templates; 2 rounds of revisions included

Category SEO"buy + product" structure, load time under 1.5s

Turnkey launchdomain, SSL, hosting, GA4 + Search Console

1-year warrantyfixes, updates, replies within 4 hours

Not in the base package

Online payments (an option below — many stores launch with pay-on-delivery or invoicing)
A catalogue of hundreds of products with complex filtering
ERP integrations and stock management
Product photography

All of it can be added as options once sales justify it. The base is a complete store that takes orders from day one.

/ PRICING

What shapes the price

Base

£6,000

Catalogue up to ~50 products, cart, checkout, CMS, SEO, launch and a year of warranty. Orders via pay-on-delivery or invoice.

Online payments

+£300

Stripe or GoCardless — money in your account the moment the order lands.

Catalogue 50–500 products

+£500

Categories, filters and structure for scaling campaigns.

Advanced filters & search

+£400

Catalogue search and parameter filters — buyers find products faster.

Complex catalogue logic

+£700

Custom flows, configurators and advanced UX for conversion growth.

CRM & notifications

+£50–150

Orders pushed to Telegram, email or straight into your CRM.

Second language

+£250

A separate SEO structure and content set per language.

Premium designCustom artwork and animation on top of the bespoke layout already in the base.

+£400

/ READY-MADE SETUPS

Price table: typical configurations

Configuration	What's inside	Price	Timeline
Base store	catalogue up to ~50 products, cart, checkout, CMS, SEO	£6,000	6–8 weeks
Store with payments	base + Stripe/GoCardless + CRM notifications	£6,400	6–8 weeks
50–500 product catalogue	base + big catalogue + filters & search + payments	£7,200	8–10 weeks
Fully loaded	all of the above + complex logic, 2 languages, premium design, +5 pages	£9,750	10 weeks

Beyond £10,000 you're in custom-build territory with an architectural session. Build your own configuration in the calculator above.

/ STORIES

How it plays out for real clients

code-site.art/portfolio/glimmer

CASE · BOOKSHOP

Glimmer: paid for itself in about a week

A book publisher sells novels, fantasy and thrillers straight to readers. The job: a shopfront that sells on its own — bestsellers, promos and new titles right on the home page.

Zero extra steps from banner to purchase — and first-week sales covered the development cost.

~1 week

to payback after launch

View the case

code-site.art/portfolio/kondor-device

CASE · ELECTRONICS

Kondor Device: 2 clicks to order

An electronics and accessories store with an 8-category catalogue. The old shopfront lost buyers on the way to checkout.

We cut the path to order down to two clicks and gave the team a CMS to manage products and prices themselves. Sales grew right after launch.

2 clicks

from product to order

View the case

Price your store in 60 seconds

Product count, payments, languages — the calculator shows a range with a full breakdown. No email gate, no sales call.

Open the calculator Discuss the project

GALLERY

Stores we've shipped

Books, electronics, skincare, motors, pools — different ranges, one logic: minimum steps to order.

Online store FAQ

Can we launch without online payments?

Yes, and many stores do: orders with pay-on-delivery or invoicing. Add online payments (+£300) once order volume justifies it — no rebuild needed.

Why not Shopify or Wix?

Builders charge monthly subscriptions and fees, cap your SEO and design, and migrating off them later costs more than the site itself. Custom code is one payment, your code in your GitHub, zero subscriptions. Full comparison — on the vs site builders page.

Who adds the products?

You do — from your phone. The CMS lets you add products, change prices and run promos in minutes. A 1-hour training session is included.

50 products — what if I have 300?

The "catalogue 50–500 products" option (+£500) adds categories and filters for a bigger range. Beyond 500 SKUs or complex logic, we scope the architecture separately.

How long does it take?

6–10 weeks from brief to first orders. The deadline is fixed in the contract — if we miss it through our own fault, we pay a 30% rebate.