WEBSITES FOR THE MOTOR INDUSTRY

An motor-trade site where the client calculates the price60seconds
to PDF invoice

A calculator that quotes car delivery with every fee and generates a PDF invoice, so the client gets an exact number before the call. No more than 5 hours of your time: we write the copy and build the calculator logic. Live in 6-10 weeks, and clients arrive already locked in.

Calculator with PDF invoices
exact price in 60 sec
Multi-language
we connect any number of languages
Integrations
auctions · DMS · CRM
Car catalogue
with filters and search
£10K+
we work for applications with a high average order value
×2 faster
the manager processes the application with a ready calculation
1 calculation
instead of a long correspondence about prices
Raul Avto website for importing cars from the USA shown on laptop and phone
Used car salesDealership websitesAuto dealershipsMOT & servicingGaragesBody shopsTyre serviceAuto insuranceCar rentalCar sharingFleet & leasingParts & accessories
DIAGNOSIS · 3 REASONS/ 03 ПУНКТИ

3 reasons your motor-trade site
doesn’t sell

·audit of 35+ auto sites · 2024–25
  1. 01
    PRICE OPACITY

    No calculator — the client goes to a competitor

    "Call us for a quote" — and 80% of clients don’t call. A used-car deal or a service job can carry a dozen line items (vehicle price, prep, warranty, finance, part-exchange, VAT, admin fees). Without a calculator the buyer can’t gauge the cost, so they go to whoever shows numbers.

    80%
    of clients don’t call "to clarify the price"
  2. 02
    CATALOGUE UX

    Car catalogue without proper filters

    300 cars in one feed with no filters by make, model, budget, year, fuel. The client opens a card, goes back, opens another, forgets which was better. A competitor with filters and 4-car comparison takes the whole audience.

    ×2.8
    higher conversion on sites with filters + comparison
  3. 03
    TRUST

    No real cases of cars sold

    A "sold" page with 3 photos from 2019. The buyer's spending £15-50k and sees zero proof you deliver the car you describe and won't vanish with the deposit. Without a "here are the cars we've sold" gallery, the buyer picks the bigger player.

    47%
    of clients drop off due to missing trust signals
We fix all three in 6-10 weeks.
Audit my site
REAL CASE·RAUL AVTO

The result, from a real client case

Raul Avto — a US-to-Ukraine car delivery company. The task: a multi-page site with a working calculator (calculates all 12 cost lines and generates a PDF invoice for the client), a stylish converting design, in three languages (UA / RU / EN), with SEO targeting "US car + model + budget" queries.

10 weeksbrief to launch
3 languagesMultilingual
12 parametersin the delivery calculator
BEFORERAUL AVTO · v1 · WordPress 2022
Raul Avto's old WordPress site with a basic make-and-model car search form

A site that doesn't convert

  • "Calculate with the manager" — zero pricing reference
  • One language only, with no plan for additional-language queries
  • Lighthouse Performance 42, mobile UX a disaster
  • Zero SEO: one page for the whole site, no structure
  • Leads via email form with no CRM integration
  • No proof of real deliveries — generic stock photos only

Result: 5-8 leads/month, mostly from direct referrals.

AFTERRAUL AVTO · v2 · Next.js 2024
Raul Avto's new homepage with a 'Cars from the USA' hero, car-selection button and client stats

A site that brings in clients

  • Custom calculator with 12 cost lines (vehicle price, prep, warranty, finance, part-exchange, VAT, admin fees)
  • PDF invoice generated on the site in 60 seconds, no manager involvement
  • English-first, with additional languages on request and a clean URL structure
  • Lighthouse Performance 94, mobile-first design
  • SEO: landing pages for "used BMW Manchester", "car dealer Leeds", "used car [budget]"
  • Leads flow into HubSpot with full UTM tagging

Result: 60-80 leads/month, calculator-to-call conversion 24%.

LEADS
×10
leads per month
CALC CONVERSION
24%
calculator → call
LANGUAGES
Trilingual
trilingual SEO
LIGHTHOUSE
94
Performance score (was 42)
Want the same kind of result? See how we do it.
See auto case studies

Your motor-trade site should calculate — not "clarify with the manager".

MOTOR-TRADE BUSINESS SITES WHERE THE CUSTOMER HAS TO ACT QUICKLY TO PLACE AN ORDER

For a motor-trade business, the website shouldn't just list services. It should calculate the cost, explain the process, answer the obvious questions up front and lead the buyer to an enquiry: for a quote, a car, a test drive or a service slot. We build the structure around your model: a dealership, a service garage, body repair, or selling cars from a catalogue.

SELLING CARS TO ORDER

  • Cost calculator with finance, part-exchange and fees
  • PDF invoice for the client after calculation
  • Applications for selection or consultation
  • Pages for towns and regions: Manchester, Leeds, Birmingham, Glasgow
  • Integration with CRM, DMS or auctions
  • Suitable for companies that sell cars to order

Dealership / repair shop / services

  • Car or service catalogue with filters
  • Online booking for a test drive, service or consultation
  • Separate pages for services and directions
  • Application forms without unnecessary correspondence
  • Integration with CRM or Sage if necessary
  • Suitable for showrooms, services, importers and repair companies

How it shows up on the site

Raul Avto delivery and customs clearance calculator with an itemised cost breakdown

Calculator with PDF invoices

  • 10-15 parameters (make, model, year, fuel, region)
  • Calculation of all 12 cost lines
  • PDF invoice to client’s email in 60 seconds
  • Lead saved in CRM with the full breakdown
Rightcars car catalogue with price, mileage and year filters and sortable vehicle cards

Catalogue with filters + comparison

  • Filters: make, model, budget, year, fuel, drivetrain, body type
  • Side-by-side comparison up to 4 cars
  • "Favourites" persist between sessions
  • Each car — its own SEO page
Blog section with Ukrainian-language articles about importing cars from the USA, shown on a laptop

Local & multi-language SEO

  • English-first, with additional languages on their own domain or path
  • hreflang so Google understands the languages
  • Region- and query-specific meta tags
  • Landing pages for "used BMW Manchester", "car dealer Leeds", "MOT near me"
CLIENT TESTIMONIAL
"

We just wanted a nice site. We got a lead machine — clients arrive with a PDF invoice already, asking "when can we sign the contract".

RA
Raul Avto Founder
Founder, Raul Avto

What we build for auto businesses

Not a "brochure site with contacts." A tool that calculates, sells, and generates leads 24/7.

Delivery / service calculator

  • 10-15 input parameters
  • Calculation of 12+ cost lines
  • PDF invoice to email
  • Lead in CRM with full breakdown

Car catalogue

  • Filters + comparison up to 4 cars
  • Each car — its own SEO page
  • Persistent favourites
  • Schema.org Vehicle markup

Multi-language

  • English-first — additional languages on request, separate URL structure
  • hreflang + Schema.org
  • Pricing in GBP, localised by region
  • Market-specific landings

Auction integrations

  • BCA, Manheim — lot import
  • Auto-translation of descriptions
  • Lot pricing via the calculator
  • Bid tracking for the client

Online test drive / service booking

  • Calendly or custom form
  • SMS reminders
  • CRM integration for the manager
  • Auto-routing by location

Sold-car gallery + local SEO

  • 200+ real cars sold
  • Photos of clients with their cars (consent-based)
  • Each case — its own SEO page "used BMW Manchester 2024"
  • Google Maps integration for locations

We connect every auto-industry system

The enquiry from the calculator goes straight into your CRM with the full calculation, the buyer's contacts and the chosen car or service. The manager gets a WhatsApp notification, the buyer gets a PDF quote by email, and the team sees the enquiry without copying from a form into a spreadsheet by hand.
We connect CRM, payments, DMS, vehicle data, WhatsApp notifications and any other systems your particular model needs.

BCA
Manheim
Pinewood
Keyloop
HubSpot
Pipedrive
Stripe
GoCardless
Worldpay
Royal Mail
Google Maps
WhatsApp

Why a custom motor-trade site beats a template

Calculator with 12 linesplugin (buggy)via Appscustom
PDF invoicespluginnobuilt-in
Catalogue with filterspluginbasicfull
Car comparisonnonenoneup to 4 cars
Multi-languageWPML pluginbasicfull structure
Auction integrationnonenoneBCA · Manheim
Mobile speed3-5 sec2-4 sec< 1 sec
Code ownershipWP pluginsvendor lockyour GitHub
3-year cost£6,000–10,000£5,000–7,000£4,000–6,000

Discuss your project

Tell us briefly about your project — we’ll reply on WhatsApp within 1–2 hours during business hours.

Or message us on WhatsApp: +355 68 928 6136

Pricing for an motor-trade business website

Industry Pro

from£3,500

4-6 weeks

Included

  • Industry-ready structure
  • Multilingualism
  • Base integrations (CRM + payments)
  • Sanity CMS for self-serve edits
Popular
Pro Plus

from£6,000

6-10 weeks

Included

  • Everything in Industry Pro
  • Deep integrations (3-5 systems)
  • Multi-language / multi-currency
  • Dedicated landings per market / service
Custom

fromfrom £12,000

10+ weeks

Included

  • Everything in Pro Plus
  • Custom business logic
  • Custom platform / SaaS
  • Programmatic landings (100+)

FAQ

How much does the calculator with PDF invoices cost?
Calculator alone: £500-1,500 depending on parameter count. The standard Pro Plus tier includes a 10-parameter calculator + PDF.
How do you integrate with BCA / Manheim auctions?
We can connect data from auto auctions so that lots, photos, specifications and basic information are pulled up to the site automatically or semi-automatically. The format of the integration depends on the data source and access: for some services you can work via API, for others - via a separate import or custom logic. At the assessment stage, we check what data needs to be received, how often it should be updated and how it should be displayed on the site.
How many languages does an motor-trade business really need?
For most UK motor-trade sites English is enough. We build English-first and add further languages only if you sell to buyers abroad or to specific communities at home. Extra languages aren't just "translating the site" — they let you build separate pages for different markets, search terms and ad campaigns. Each one adds work: copy, SEO, page structure and content checks.
Can we sell cars through the site with online payments?
Yes, though for most motor-trade businesses it's better not to take the full price online but to enquire, reserve or pay a deposit. The buyer can submit an enquiry, get an estimate, reserve a car or pay a deposit via Stripe, GoCardless or Worldpay. The full balance is usually better paid by bank transfer or under contract, since the amounts are large and need their own legal logic.
How do you rank for specific searches (used BMW Manchester, car dealer Leeds)?
This needs more than one general page: an SEO structure built around specific searches — makes, models, services, towns and regions. We can build landing pages for individual lines: "used BMW Manchester", "car dealer Leeds", "BMW from auction", "MOT near me" and so on. These can rank organically in Google and be used in ads to send the buyer straight to the relevant offer, not the home page.

Free audit of your motor-trade site

Drop a link to your current site. Detailed PDF report within 3 business days.

  • Calculator analysis: are leads arriving "locked in"
  • SEO audit targeting auto queries in your region
  • Mobile UX audit (60% of auto traffic is mobile)
  • Catalogue and filters: can the client find their car
  • Prioritised improvement plan + budget estimate

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No obligation. Useful even if you choose a different vendor.