An motor-trade site where the client calculates the price60seconds to PDF invoice
A calculator that quotes car delivery with every fee and generates a PDF invoice, so the client gets an exact number before the call. No more than 5 hours of your time: we write the copy and build the calculator logic. Live in 6-10 weeks, and clients arrive already locked in.
we work for applications with a high average order value
×2 faster
the manager processes the application with a ready calculation
1 calculation
instead of a long correspondence about prices
Calculator
PDF invoice
Lighthouse94
Used car sales•Dealership websites•Auto dealerships•MOT & servicing•Garages•Body shops•Tyre service•Auto insurance•Car rental•Car sharing•Fleet & leasing•Parts & accessories•
Used car sales•Dealership websites•Auto dealerships•MOT & servicing•Garages•Body shops•Tyre service•Auto insurance•Car rental•Car sharing•Fleet & leasing•Parts & accessories•
DIAGNOSIS · 3 REASONS/ 03 ПУНКТИ
3 reasons your motor-trade site doesn’t sell
·audit of 35+ auto sites · 2024–25
01
PRICE OPACITY
No calculator — the client goes to a competitor
"Call us for a quote" — and 80% of clients don’t call. A used-car deal or a service job can carry a dozen line items (vehicle price, prep, warranty, finance, part-exchange, VAT, admin fees). Without a calculator the buyer can’t gauge the cost, so they go to whoever shows numbers.
02
CATALOGUE UX
Car catalogue without proper filters
300 cars in one feed with no filters by make, model, budget, year, fuel. The client opens a card, goes back, opens another, forgets which was better. A competitor with filters and 4-car comparison takes the whole audience.
03
TRUST
No real cases of cars sold
A "sold" page with 3 photos from 2019. The buyer's spending £15-50k and sees zero proof you deliver the car you describe and won't vanish with the deposit. Without a "here are the cars we've sold" gallery, the buyer picks the bigger player.
Raul Avto — a US-to-Ukraine car delivery company. The task: a multi-page site with a working calculator (calculates all 12 cost lines and generates a PDF invoice for the client), a stylish converting design, in three languages (UA / RU / EN), with SEO targeting "US car + model + budget" queries.
10 weeksbrief to launch
3 languagesMultilingual
12 parametersin the delivery calculator
BEFORERAUL AVTO · v1 · WordPress 2022
A site that doesn't convert
"Calculate with the manager" — zero pricing reference
One language only, with no plan for additional-language queries
Lighthouse Performance 42, mobile UX a disaster
Zero SEO: one page for the whole site, no structure
Leads via email form with no CRM integration
No proof of real deliveries — generic stock photos only
Result: 5-8 leads/month, mostly from direct referrals.
Your motor-trade site should calculate — not "clarify with the manager".
MOTOR-TRADE BUSINESS SITES WHERE THE CUSTOMER HAS TO ACT QUICKLY TO PLACE AN ORDER
For a motor-trade business, the website shouldn't just list services. It should calculate the cost, explain the process, answer the obvious questions up front and lead the buyer to an enquiry: for a quote, a car, a test drive or a service slot. We build the structure around your model: a dealership, a service garage, body repair, or selling cars from a catalogue.
SELLING CARS TO ORDER
●Cost calculator with finance, part-exchange and fees
●PDF invoice for the client after calculation
●Applications for selection or consultation
●Pages for towns and regions: Manchester, Leeds, Birmingham, Glasgow
●Integration with CRM, DMS or auctions
●Suitable for companies that sell cars to order
Dealership / repair shop / services
Car or service catalogue with filters
Online booking for a test drive, service or consultation
Separate pages for services and directions
Application forms without unnecessary correspondence
Integration with CRM or Sage if necessary
Suitable for showrooms, services, importers and repair companies
Filters: make, model, budget, year, fuel, drivetrain, body type
Side-by-side comparison up to 4 cars
"Favourites" persist between sessions
Each car — its own SEO page
Local & multi-language SEO
English-first, with additional languages on their own domain or path
hreflang so Google understands the languages
Region- and query-specific meta tags
Landing pages for "used BMW Manchester", "car dealer Leeds", "MOT near me"
CLIENT TESTIMONIAL
"
We just wanted a nice site. We got a lead machine — clients arrive with a PDF invoice already, asking "when can we sign the contract".
RA
Raul Avto Founder
Founder, Raul Avto
What we build for auto businesses
Not a "brochure site with contacts." A tool that calculates, sells, and generates leads 24/7.
Delivery / service calculator
10-15 input parameters
Calculation of 12+ cost lines
PDF invoice to email
Lead in CRM with full breakdown
Car catalogue
Filters + comparison up to 4 cars
Each car — its own SEO page
Persistent favourites
Schema.org Vehicle markup
Multi-language
English-first — additional languages on request, separate URL structure
hreflang + Schema.org
Pricing in GBP, localised by region
Market-specific landings
Auction integrations
BCA, Manheim — lot import
Auto-translation of descriptions
Lot pricing via the calculator
Bid tracking for the client
Online test drive / service booking
Calendly or custom form
SMS reminders
CRM integration for the manager
Auto-routing by location
Sold-car gallery + local SEO
200+ real cars sold
Photos of clients with their cars (consent-based)
Each case — its own SEO page "used BMW Manchester 2024"
Google Maps integration for locations
We connect every auto-industry system
The enquiry from the calculator goes straight into your CRM with the full calculation, the buyer's contacts and the chosen car or service. The manager gets a WhatsApp notification, the buyer gets a PDF quote by email, and the team sees the enquiry without copying from a form into a spreadsheet by hand. We connect CRM, payments, DMS, vehicle data, WhatsApp notifications and any other systems your particular model needs.
How much does the calculator with PDF invoices cost?
Calculator alone: £500-1,500 depending on parameter count. The standard Pro Plus tier includes a 10-parameter calculator + PDF.
How do you integrate with BCA / Manheim auctions?
We can connect data from auto auctions so that lots, photos, specifications and basic information are pulled up to the site automatically or semi-automatically.
The format of the integration depends on the data source and access: for some services you can work via API, for others - via a separate import or custom logic. At the assessment stage, we check what data needs to be received, how often it should be updated and how it should be displayed on the site.
How many languages does an motor-trade business really need?
For most UK motor-trade sites English is enough. We build English-first and add further languages only if you sell to buyers abroad or to specific communities at home.
Extra languages aren't just "translating the site" — they let you build separate pages for different markets, search terms and ad campaigns. Each one adds work: copy, SEO, page structure and content checks.
Can we sell cars through the site with online payments?
Yes, though for most motor-trade businesses it's better not to take the full price online but to enquire, reserve or pay a deposit.
The buyer can submit an enquiry, get an estimate, reserve a car or pay a deposit via Stripe, GoCardless or Worldpay. The full balance is usually better paid by bank transfer or under contract, since the amounts are large and need their own legal logic.
How do you rank for specific searches (used BMW Manchester, car dealer Leeds)?
This needs more than one general page: an SEO structure built around specific searches — makes, models, services, towns and regions.
We can build landing pages for individual lines: "used BMW Manchester", "car dealer Leeds", "BMW from auction", "MOT near me" and so on. These can rank organically in Google and be used in ads to send the buyer straight to the relevant offer, not the home page.
Free audit of your motor-trade site
Drop a link to your current site. Detailed PDF report within 3 business days.
Calculator analysis: are leads arriving "locked in"
SEO audit targeting auto queries in your region
Mobile UX audit (60% of auto traffic is mobile)
Catalogue and filters: can the client find their car
Prioritised improvement plan + budget estimate
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