Blog — breakdowns of real projects with numbers

Once a month — one article on a real project: budget, mistakes, what we'd do differently. No fluff, no news.

What a law firm website must show under the SRA Transparency Rules: a checklist and a check of 28 firm sites

Legal27 Sept 20268 min read

What a law firm website must show under the SRA Transparency Rules: a checklist and a check of 28 firm sites

The SRA Transparency Rules, quoted rule by rule and turned into a website checklist — and what we found on 28 law firm sites from Google UK.

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Three light gauges of different heights, one falling short of a threshold line

Platforms6 min read

What Are Core Web Vitals and How to Read Them

Three Google metrics, three thresholds and one common mistake: optimising the score instead of the actual users. LCP, INP and CLS, explained without the jargon.

Two geometric systems joined by a luminous bridge, data crossing it as short dashes

Platforms5 min read

What Is an API? A Plain-English Explanation for Business Owners

What an API is, how request and response work, which integrations a website usually needs, and what they really cost.

A stack of identical content blocks with one lifted out and rearranged

Platforms5 min read

What is a CMS and does your website need one?

A short, honest definition: what a CMS is, the three types that exist, why we build on headless Sanity, and when you do not need an admin area at all.

Many faint parallel paths converging into one bright arrow

Platforms5 min read

What is a CTA and how it brings you enquiries

A CTA is a call to action: the button or link that moves a visitor to the next step. Wording, placement and the mistakes that quietly cost you enquiries.

A luminous plate anchoring a web of thin radiating connection lines

Platforms6 min read

What Is a Domain Name and How to Choose One

A domain is the address people use to find you. What a domain name is made of, which zones suit which businesses, how domains differ from hosting, and why the name on the registrar account must be yours.

A tiny bright square in a vast dark field, surrounded by concentric rings

Platforms5 min read

What Is a Favicon and How to Do It Right

What a favicon is, which sizes and formats you need in 2026, how to build one from your logo, and why it affects click-through rate in Google mobile results.

A wireframe house resting on glowing horizontal layers, hosting as the foundation of a website

Platforms6 min read

Hosting: what it is and which type your site needs

What hosting is in plain words, how it differs from a domain, which types exist and what they cost — and why we hand the accounts to the client.

A single tall panel standing where a multi-panel grid would normally be

Platforms5 min read

What is a landing page and when do you need one

A one-page site built for a single action: structure, cost, timeline and the mistakes that stop landing pages converting.

A circular lens over ranked horizontal bars, the top ones glowing brightest

Platforms6 min read

What is SEO and how it actually works

What SEO is, what it consists of, how long results take and how it differs from paid ads — a short, honest explanation without jargon or promises.

A geometric maze from above with the shortest route glowing and dead ends dark

Platforms5 min read

Usability: what it is and how to test it

What usability means, how it differs from design and UX, five signs that something is wrong, and two tests you can run in five minutes with no tools.

Mechanical parts as an exploded diagram with one component pulled aside and lit

Motor11 min read

Auto Parts Online Store: How to Build a Site That Sells

VIN lookup, cross-references, supplier feeds and stock sync: what an auto parts ecommerce website really costs, how the build breaks down into stages, and when a custom platform beats an off-the-shelf template.