Complex services in plain words: trust on the first screen, an enquiry at the end.
Fixed price in the contract · 14–21 working days · You own the code · 12 months of warranty and support included · No subscriptions
Price it with add-ons in the calculator →In finance, design equals trust. The client is going to trust you with money — and they see a 2018 WordPress template with stock photos of "people in suits shaking hands." They go to a competitor who looks like a real business.
Bookkeeping "from £100" or "depends on volume" — and the client goes to a competitor with a calculator that shows the exact price in 60 seconds. Transparency sells.
The client has read about accounting support, looked at the services, but doesn’t understand what to do next: book a consultation, get a quote, or write directly. If the website doesn’t have clear buttons, forms and a simple path to an enquiry, a warm client will simply leave.
A marketer running ads to FinLiga — which provides accounting outsourcing, legal services, and financial management for businesses — came to us. The site was on WordPress, paid traffic was arriving, but conversion was in the basement. The task: rebuild from scratch on Next.js, preserve SEO, lift conversion.
Result: CPL $32, conversion 1.1%, ROAS underwater.
Result: CPL $7.50 (×4.2 improvement), conversion 4.6%, ROAS turned positive in month two.
Your site should convert expensive traffic, not waste it.
It’s hard to sell financial services with a pretty picture. The client needs to quickly understand what you do, how much it might cost, why they can trust you, and how to get in touch.
After the redesign, the site has become much easier to show to clients. It looks more professional, the services have become clearer, and the calculator immediately closes the question of “how much can it cost.”
Not "a corporate site with a blog." Tools that bring paying clients and convert expensive traffic.
Leads from the calculator land in your CRM with full UTM tagging. Subscription payments flow Stripe → auto-invoice via Xero → entry in your accounting system. The manager gets a WhatsApp alert. Zero leads lost to email spam.
| Criterion | WordPress theme | Wix | Custom-coded site |
|---|---|---|---|
| Mobile speed | 3-5 sec | 2-4 sec | < 1 sec |
| Pricing calculator | plugin (buggy) | Apps add-on | custom |
| Client portal | WooCommerce plugin | basic | full |
| Xero / Sage integration | manual CSV | none | via API |
| UTM segmentation | plugin | basic | built-in |
| Recurring billing | WC + Stripe | via integration | Stripe / GoCardless |
| Data security | low | medium | high (GDPR + 2FA) |
| 3-year price | €5,300–9,400 | €3,500–7,000 | €4,500 |
Tell us briefly about your project — we’ll reply on WhatsApp within 1–2 hours during business hours.
Financial services website design is judged on one thing before anything else: whether the visitor believes you will handle their money carefully. Below is the full scope of the build, and what each part is actually for.
Accountant website design has a narrow brief: look established, current and regulated. That means real photographs of the team rather than stock, visible credentials — ICAEW, ACCA, AAT or your equivalent — company number and registered office in the footer, and fee information that does not hide behind a contact form. Every screen is drawn for your practice; we do not adapt a template.
Most accountancy websites list services as nouns: bookkeeping, VAT, payroll, self assessment. That tells a prospect nothing about whether you are right for them. We build a page per service that answers who it suits, what happens month to month, what it costs and what you need from the client to start.
The strongest converting element on an accountancy site is a calculator that turns turnover, company type and headcount into a monthly fee range. It qualifies the enquiry before it reaches you and filters out the sole traders looking for the cheapest possible quote.
You need nothing prepared — no brief, no copy, no photography. One call covers your services, the client types you want more of, and how enquiries reach you today. You get a fixed price and a timeline back. Finance website design projects run 14–21 working days, and existing sites can be migrated without losing rankings.
Drop a link to your current site. Detailed PDF report within 3 working days.
No hard sell: the report is yours to hand to any developer. Before anything is paid, a free 30-minute intro call.
Fedir Alpatov, founder and tech lead, Code-Site.Art
Runs each project from brief to launch with a designer, a developer and an editor. You talk to the people building the site, not an account manager.
Built the site of Liha Finansiv (Finliga), a Ukrainian firm that does bookkeeping, business registration and legal advice.
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