We develop websites for accounting, financial, and consulting companies, where it is important to quickly build trust, explain complex services in simple words, and lead the user to an application.
In finance, design equals trust. The client is going to trust you with money — and they see a 2018 WordPress template with stock photos of "people in suits shaking hands." They go to a competitor who looks like a real business.
Bookkeeping "from £100" or "depends on volume" — and the client goes to a competitor with a calculator that shows the exact price in 60 seconds. Transparency sells.
The client has read about accounting support, looked at the services, but doesn’t understand what to do next: order a consultation, get a quote, or write directly. If the website doesn’t have clear buttons, forms, and a simple application script, a warm client will simply leave.
A marketer running ads to FinLiga — which provides accounting outsourcing, legal services, and financial management for businesses — came to us. The site was on WordPress, paid traffic was arriving, but conversion was in the basement. The task: rebuild from scratch on Next.js, preserve SEO, lift conversion.
Result: CPL £32, conversion 1.1%, ROAS underwater.
Result: CPL £7.50 (×4.2 improvement), conversion 4.6%, ROAS turned positive in month two.
Your site should convert expensive traffic, not waste it.
It’s hard to sell financial services with a pretty picture. The client needs to quickly understand what you do, how much it might cost, why they can trust you, and how to submit an application.
After the redesign, the site has become much easier to show to clients. It looks more professional, the services have become clearer, and the calculator immediately closes the question of “how much can it cost.”
Not "a corporate site with a blog." Tools that bring paying clients and convert expensive traffic.
Leads from the calculator land in your CRM with full UTM tagging. Subscription payments flow Stripe → auto-invoice via Xero → entry in your accounting system. The manager gets a WhatsApp alert. Zero leads lost to email spam.
| Параметр | Шаблон WP | Wix | Кодовий сайт |
|---|---|---|---|
| Mobile speed | 3-5 sec | 2-4 sec | < 1 sec |
| Pricing calculator | plugin (buggy) | Apps add-on | custom |
| Client portal | WooCommerce plugin | basic | full |
| Xero / Sage integration | manual CSV | none | via API |
| UTM segmentation | plugin | basic | built-in |
| Recurring billing | WC + Stripe | via integration | Stripe / GoCardless |
| Data security | low | medium | high (GDPR + 2FA) |
| 3-year price | £4,500-8,000 | £3,000-6,000 | £4,500-7,500 |
Tell us briefly about your project — we’ll reply on WhatsApp within 1–2 hours during business hours.
Drop a link to your current site. Detailed PDF report within 3 business days.
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