EN
WEBSITES FOR FINANCE & ACCOUNTING

A website for a financial company that explains services and provides applications40+applications
per month

We develop websites for accounting, financial, and consulting companies, where it is important to quickly build trust, explain complex services in simple words, and lead the user to an application.

Calculators
service pricing
Service packages
uncomplicated rates
Consultation form
Applications from the site
Expert blog
Content for trust and SEO
Discuss my project▶See finance case studies
Service calculators
so that the client understands the cost faster
A structure that can be trusted
services, cases, figures, FAQ and application form
від структури до запуску сайту
from structure to site launch
Finance firm website
Accounting firms•Tax consultants•Financial advisors•Trading services•Investment brokers•Financial leagues•Audit•Financial analytics•Compliance monitoring•Insurance•Fintech startups•
DIAGNOSIS · 3 REASONS/ 03 ПУНКТИ

3 reasons your finance site
doesn’t convert

—audit of 40+ finance sites · 2024–25
  1. 01
    TRUST

    The site looks like a £50 Tilda template

    In finance, design equals trust. The client is going to trust you with money — and they see a 2018 WordPress template with stock photos of "people in suits shaking hands." They go to a competitor who looks like a real business.

    ×3
    higher conversion on custom-design sites vs templates
  2. 02
    TRANSPARENCY

    Pricing "on request" — clients drop off

    Bookkeeping "from £100" or "depends on volume" — and the client goes to a competitor with a calculator that shows the exact price in 60 seconds. Transparency sells.

    ×2.4
    higher conversion with transparent pricing + calculator
  3. 03
    CREDIBILITY

    THERE IS NO CLEAR PATH TO APPLICATION

    The client has read about accounting support, looked at the services, but doesn’t understand what to do next: order a consultation, get a quote, or write directly. If the website doesn’t have clear buttons, forms, and a simple application script, a warm client will simply leave.

    0
    applications without a normal CTA, form, and clear next step
We fix all three in 4-8 weeks.
Audit my site
REAL CASE·FINLIGA

Before / After — a real client case

A marketer running ads to FinLiga — which provides accounting outsourcing, legal services, and financial management for businesses — came to us. The site was on WordPress, paid traffic was arriving, but conversion was in the basement. The task: rebuild from scratch on Next.js, preserve SEO, lift conversion.

6 weeksbrief to launch
WP → Next.jsfull migration
×4.2conversion uplift
BEFOREFINLIGA · v1 · WordPress 2023
previous WP site

A site that doesn't convert

  • Lighthouse Performance 38, LCP 4.7 seconds
  • Paid traffic arrived and left within 6 seconds
  • 18 paid plugins, 3 of which regularly broke the site
  • Lead form via stock Contact Form 7, data buried in email spam
  • Zero UTM tracking to understand what actually converts
  • Overloaded admin, the marketer was scared to change anything
  • Mobile UX a disaster: 67% of users closed the site in 8 seconds

Result: CPL £32, conversion 1.1%, ROAS underwater.

AFTERFINLIGA · v2 · Next.js 2024
finliga.com.ua

A site that brings in clients

  • Lighthouse Performance 96, LCP 0.9 seconds
  • Mobile-first design built for cold paid traffic
  • Progressive lead form (3 steps, doesn’t scare with length)
  • CRM integration (KeyCRM) + WhatsApp alerts to the manager
  • UTM params + Google Tag Manager + Meta Pixel done right

Result: CPL £7.50 (×4.2 improvement), conversion 4.6%, ROAS turned positive in month two.

CONVERSION
×4.2
conversion uplift on same traffic
PERFORMANCE
0.9s
LCP (was 4.7s)
CPL
£7.50
CPL (was £32)
LIGHTHOUSE
96
Performance score (was 38)
Want the same kind of result? See how we do it.
See finance case studies

Your site should convert expensive traffic, not waste it.

WE WORK WITH FINANCIAL COMPANIES WHERE TRUST IS IMPORTANT

It’s hard to sell financial services with a pretty picture. The client needs to quickly understand what you do, how much it might cost, why they can trust you, and how to submit an application.

ACCOUNTING OUTSOURCING

  • ●clear structure of services for individual entrepreneurs, LLC and business
  • ●calculator or cost packages
  • ●consultation application form
  • ●trust blocks: experience, team, work process
  • ●FAQ for typical client objections

FINANCIAL AND TAX CONSULTING

  • separate pages for service areas
  • explanations of complex services in simple language
  • cases, figures or examples of client tasks
  • consultation requests without unnecessary transitions
  • blog or articles for SEO promotion

How it shows up on the site

Service pricing calculator

Service pricing calculator

  • Client picks business type, revenue, headcount
  • Sees exact monthly service cost
  • Leaves email — gets detailed pricing PDF
  • You receive a lead with budget already known
Premium responsive design across every screen, with animations

Premium responsive design across every screen, with animations

  • Layout adapts from a 4K monitor down to a phone — no awkward horizontal scrolls
  • Scroll-triggered animations, hover states, smooth section transitions
  • Mobile-first: 67% of finance audience opens from a phone — designed for that first
  • 95+ mobile Performance — animations don’t kill speed
Marketing-driven structure: leads in WhatsApp within seconds

Marketing-driven structure: leads in WhatsApp within seconds

  • Every form pipes into a funnel: leads land in your WhatsApp or Slack instantly
  • Managers see leads in mobile messenger
  • Multilingualism: one site serves different audiences
  • CTAs structured by funnel stage: cold → warm → hot
CLIENT TESTIMONIAL
"

After the redesign, the site has become much easier to show to clients. It looks more professional, the services have become clearer, and the calculator immediately closes the question of “how much can it cost.”

MF
Команда FinLiga
accounting and financial support for business

What we build for finance firms

Not "a corporate site with a blog." Tools that bring paying clients and convert expensive traffic.

Service pricing calculator

  • Transparent pricing — no "on request"
  • 3-5 parameters (revenue, business type, headcount)
  • PDF export
  • CRM integration

Client portal

  • Email or SMS login
  • Document upload (invoices, receipts)
  • Real-time work status
  • Contract and report archive

Case studies

  • Concrete numbers: optimization, savings, revenue
  • Client anonymization (NDA-friendly)
  • Filter by industry + service type
  • SEO-tuned for "accountant for [industry]"

Payments and subscriptions

  • Stripe / LiqPay / WayForPay
  • Recurring billing for monthly retainers
  • Auto-invoicing via MEDoc
  • 24-hour pre-charge reminders

Lead forms + CRM

  • Progressive form (3 steps, doesn’t intimidate)
  • UTM params passed to CRM
  • WhatsApp alerts to manager
  • Lead routing by request type

Compliance and data security

  • SSL required, encrypted databases
  • GDPR-ready: cookie consent, data processing policy
  • 2FA on admin and client portals
  • Regular security audits

We connect accounting and payment systems

Leads from the calculator land in your CRM with full UTM tagging. Subscription payments flow Stripe → auto-invoice via MEDoc → entry in your accounting system. The manager gets a WhatsApp alert. Zero leads lost to email spam.

MEDoc
1C / BAS
Xero
QuickBooks
KeyCRM
AmoCRM
Bitrix24
HubSpot
Stripe
LiqPay
WayForPay
WhatsApp

Why a custom-coded finance site beats a WordPress or Wix template

Mobile speed3-5 sec2-4 sec< 1 sec
Pricing calculatorplugin (buggy)Apps add-oncustom
Client portalWooCommerce pluginbasicfull
MEDoc / 1C integrationmanual CSVnonevia API
UTM segmentationpluginbasicbuilt-in
Recurring billingWC + Stripevia integrationStripe / LiqPay
Data securitylowmediumhigh (GDPR + 2FA)
3-year price£4,500-8,000£3,000-6,000£4,500-7,500
Detailed page builder comparison →WordPress comparison →

Discuss your project

Tell us briefly about your project — we’ll reply on WhatsApp within 1–2 hours during business hours.

Or message us on WhatsApp — +355 68 928 6136

Pricing for a finance firm website

Industry Pro

from£3,500

4-6 weeks

Included

  • Industry-ready structure
  • Multilingualism
  • Base integrations (CRM + payments)
  • Sanity CMS for filling out cases and a blog
Popular
Pro Plus

from£6,500

6-10 weeks

Included

  • Everything in Industry Pro
  • Deep integrations (3-5 systems)
  • Multi-language / multi-currency
  • Dedicated landings per market / service
Custom

fromfrom £12,000

10+ weeks

Included

  • Everything in Pro Plus
  • Custom business logic
  • Custom platform / SaaS
  • Programmatic landings (100+)

FAQ

Free audit of your finance firm website

Drop a link to your current site. Detailed PDF report within 3 business days.

  • Conversion analysis: 10-15 client drop-off points
  • SEO audit targeting finance queries in your region
  • Mobile UX audit (67% of finance traffic is mobile)
  • Compliance audit: GDPR + financial data protection
  • Prioritized improvement plan + budget estimate

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No obligation. Useful even if you choose a different vendor.