MEDICAL WEBSITES

A practice patientsbook online

50+patients
per month

Custom websites for dental practices, multi-speciality clinics, and diagnostic centres. Live in 4–6 weeks, 1-year warranty.

Online booking
in 2 clicks
Local SEO
by neighbourhood
CRM integration
HubSpot · Pipedrive
Compliant
UK GDPR · NHS DSP Toolkit
up to 30%
less manual applications
doctors' cards
with experience and areas of work
×3.2
more
bookings
Clinic website shown on laptop and phone
Dental practicesMulti-speciality clinicsDiagnostic centresAesthetic medicineRehabilitationLabs
SITE VITALS WE HOLD
0.9sto first paint
98Lighthouse · Performance
99.9%uptime over a year
LIVE DEMOInteractive demo — nothing is sent anywhere.

Poke the booking widget and watch what the clinic sees

On the left, what the patient sees. On the right, what happens that same second in the admin panel, the CRM and Telegram. It is the widget we build into clinic websites.

PATIENT SIDE
example-clinic.co.uk/book
Example Clinic · Online booking
1
2
3
14 more clinic servicesFull price list →

On your clinic's site this runs with your services, practitioners and schedule.

What happens on the clinic's side0 / 6
  1. Service passed to the calendar — duration and price pulled in automatically
  2. Practitioner's schedule checked: booked slots closed off
  3. Slot held for 10 minutes while the patient fills the form
  4. Appointment created in the clinic's CRM
  5. SMS confirmation sent to the patient
  6. Reception notified in Telegram

The order is the real one. This is how the widget behaves on live clinic sites.

I want this on my site
PATIENT ROUTESTEP 01 → 05

Five steps from a searchto a slot in the calendar

Every step is a place where a clinic either wins the patient or loses them. Here is exactly where a template clinic leaks, and what we put there instead.

  1. Search
    “dentist + neighbourhood”
    clinic is not on page one
  2. Clinic site
    0.9 s to first paint
    template loads in 4–6 s
  3. Booking widget
    3 steps, no phone call
    phone only, office hours only
  4. CRM and Telegram
    reception sees it instantly
    request sits in an inbox
  5. SMS to patient
    confirmation + reminder

Added up, a template clinic loses the patient on three hops out of four. We design the site backwards — from the last step to the first.

Check my route
DIAGNOSIS/ 03 ITEMS

3 reasons patients
don't book on your site

audit of 47 clinics · 2024–25section 02 / 06
01UX · CONVERSION

No online booking

Patients have to call during business hours. 60% of bookings get lost evenings and weekends. Younger patients don't call at all — they DM your competitors on Instagram, where online booking actually works.

60%of after-hours calls go unanswered
02TRUST · CONTENT

No pricing or doctor photos

Patients don't know who they'll see or what it'll cost. They close your site and head to a competitor that shows it. In 2026, opacity equals lost patients.

×2.4higher conversion at practices with transparent pricing and team pages
03SEO · LOCAL

You're invisible on Google

Competitors in your neighbourhood outrank you on queries like "dentist + neighbourhood" or "clinic + city". 80% of patients never click past the first page of results.

80%of clicks go to the top 5 local search results

We fix all three at launch — without taking your time.

Audit my site
REAL CASE·EFEDRA CLINIC

Before / after from a
real client

Efedra Clinic came to us with an outdated site that wasn't generating inquiries. The brief was tricky: rebuild the structure, design, and logic for two business lines under one brand — a dental practice and an aesthetic-medicine studio.

4 weeksbrief to launch
2 business linesdental + aesthetic
MultilingualSEO localisation
BEFOREEFEDRA · v1 · 2022
Efedra Clinic — old site

A site that doesn't convert

  • confusing structure — users didn't know where to click
  • dated design that didn't earn trust
  • slow page load
  • a broken multilingual setup
  • clunky admin — every change required a paid developer
  • intermittent downtime
  • no real booking system

Note: an outdated structure and slow load meant most visitors left before booking.

AFTEREFEDRA · v2 · 2025
Efedra Clinic — new site

A site that brings in patients

  • clear structure built around the user
  • modern design that builds trust
  • fast loads <1.5s
  • proper multilingual setup
  • easy admin without a developer
  • stable, no downtime
  • online booking and inquiry forms

Bonus: two sections (dental and aesthetic) under one brand — focus preserved, with separate lead forms for each line.

CONVERSION
×3.2
more inquiries from the site
PERFORMANCE
<1.5s
page load time
CORE WEB VITALS
98
Lighthouse · Performance
SEO · 6 MO
×4
more organic traffic from Google
Want the same kind of result? See how we do it.
See clinic case studies
Google Search Console report for the Efedra website: six-month performance comparison

How the site began to grow on Google

Over the past 6 months the clinic site earned 1,460 clicks from Google — versus 340 in the previous half-year, more than a 4× increase. Search impressions grew from 1,820 to 13,000: seven times more people looking for dental and aesthetic-medicine services now see the clinic. More people see the site on Google → more visits → more appointment bookings.

RESULTS AFTER 6 MONTHS

Six months after launch, Efedra Clinic saw a measurable lift in Google inquiries and full control over site content. That's a typical outcome of a clinic website rebuild — going from a 'business card that doesn't book anyone' to an actual tool that brings in patients.

SOLUTION · ARCHITECTURE

How we handled
two business lines

The client had two lines: a dental practice and an aesthetic studio. We didn't split them into two sites — that would've been cheaper upfront, but it would've fragmented SEO and doubled long-term support cost.

Instead

  • one homepage for the practice as a whole
  • two sub-homes: dental and aesthetic
  • services, doctors, and content split by line

Which let us

  • avoid splitting SEO across two domains
  • skip the traffic loss from 301 redirects
  • keep the two lines clearly separate for the patient

What you get,
shown on a real project

Not just a 'pretty site.' Tools that actually move the patient pipeline — SEO-ready structure, online booking, an admin your team can run without us.

×3,2
lift in inquiry volume after the redesign
— per the owner of Efedra Clinic
  • clean design, nothing overloaded
  • works on any device or browser
Efedra clinic mobile menu with sections for dentistry, aesthetic medicine, prices and reviews
FEATURE · 01 / 03

Clear structure mapped to real services

  • split into dental and aesthetic studio
  • a dedicated page for each service
  • logical navigation, nothing crowded
  • booking always one click away
Consultation booking form on the Efedra clinic website, open on a laptop
FEATURE · 02 / 03

Booking that actually works

  • booking in 2 clicks
  • pick a service and a doctor
  • inquiry and contact forms
  • CRM integration with notifications
Sanity CMS admin panel on a phone and laptop for managing the site yourself
FEATURE · 03 / 03

You run the site yourself

  • edit prices from your phone
  • add services and doctors
  • publish promotions and news
  • no monthly retainer to a developer
CLIENT TESTIMONIAL
After launch we started getting 3–4× more inquiries — Google traffic in particular. And the best part: we can update everything ourselves now, no developer needed.
Поліна Кіпєр Founder of Efedra

What we build for
medical practices

Not 'another cookie-cutter medical site.' Every project is built for a specific practice, its speciality, and the rules it has to live by.

Online booking 24/7

  • Booking in 2 clicks. SMS confirmation to the patient, WhatsApp alert to the doctor
  • Integrates with SystmOne, EMIS, Dentally, Software of Excellence, Cliniko
  • Automated day-before reminders

Doctor directory

  • Photo, credentials, education, speciality, real patient reviews
  • Each doctor's schedule in real time
  • Book directly with the doctor you pick

Transparent pricing

  • Structured price list — your marketing team updates prices in 2 minutes
  • Legally vetted formatting with the disclaimers patients need
  • Hide individual line items from search indexing

Service catalogue

  • Detailed procedure pages with before/after photos (with patient consent)
  • Related services and bundled offerings
  • Video content from your doctors

Insurance integration

  • List of private insurance plans with an online coverage calculator
  • Integration with Bupa, AXA Health and other insurers
  • Booking with insurance details captured upfront

Local SEO and analytics

  • Schema.org MedicalOrganization markup, optimised for queries like "dentist + neighbourhood"
  • Google Business Profile setup, directions map with parking
  • Traffic and funnel analytics from view to booking

Clinic website · one point of entry

INTEGRATIONS

We connect every
industry-specific system

Inquiries land in your CRM the moment they're submitted. Your front desk sees the booking the second a patient clicks. The doctor gets a WhatsApp alert. The patient gets an SMS confirmation. No leads lost to spam folders or after-hours calls.

where data comes from
  • Dentally
  • Cliniko
  • Semble
  • SystmOne
Clinic websiteone point of entry
where the booking goes
  • EMIS
  • HubSpot
  • Pipedrive
  • WhatsApp

Why custom code
beats template medical sites
on WordPress or Wix

Page load speed5–8s3–6s0.8–1.5s
Online bookingplugin (buggy)via Appscustom-built
Medical CRM integrationlimitednone (Zapier)any system
Local SEOYoast pluginbasicbuilt-in
Patient data securitylowmediumhigh (UK GDPR, NHS DSP Toolkit)
Compliance (UK GDPR / DPA 2018)depends on themelimitedsolicitor-reviewed
3-year TCO£6,000–10,000£5,000–7,000£4,000–6,000

Discuss your project

Tell us briefly about your practice — we reply on WhatsApp within 1–2 hours during business hours.

Or message us on WhatsApp: +355 68 928 6136

How much a clinic website costs

Starter
clinic site

from£3,500

4 weeks

Includes

  • Up to 8 pages
  • Online booking
  • Doctor and service directory
  • Transparent pricing
  • Patient reviews
  • Basic SEO
  • Mobile-responsive

Not included

  • Content creation (service copy, doctor bios)
  • Professional photography
  • Private insurance integration
  • Blog
Most popular
Pro

from£6,500

6 weeks

Everything in Starter, plus

  • Blog and SEO pages
  • Private insurance integration
  • Before/after photo cases
  • Visit history and reminders
  • Online consultations
  • Medical CRM integration

Not included

  • Photo shoot (we can arrange separately)
  • Blog content (we can recommend a copywriter)
  • Multilingual
Enterprise /
practice network

from£12,000

8–10 weeks

Everything in Pro, plus

  • Multi-location structure
  • Full CRM integration
  • Multilingual
  • Custom modules for your speciality
  • SLA-backed support

Not included

  • Photo/video content creation
  • Legal consulting (we cover technical compliance only)

Price your clinic's website

The £3,500 base is a complete site with booking. Options — when your clinic needs them.

Build your website — the price updates live
Core clinic website
up to 8 pages: online booking, practitioner directory, price list, CMS, 1-year warranty
£3 500
Extra unique pages
+£220 per unique layout; utility pages are included
0
Estimated price
£3 500
An estimate, not an invoice. The final figure is fixed in the contract.
Get an exact quote — your selection ships with the enquiry

Frequently asked questions

How long does it take to launch a clinic website?
Starter — 4 weeks, Pro — 6 weeks, Enterprise for a practice network — 8–10 weeks. Deadlines are written into the contract. Every week you get a report with screenshots and the latest build.
How much does a turnkey clinic website cost?
A turnkey clinic website starts at £3,500 (up to 8 pages, online booking, practitioner directory, price list) in 4 weeks. Extended, with a blog, insurance integration and a clinic CRM — from £6,500. Multi-site groups — from £12,000. Everything is included: design, copy, build, launch and a year of support. The sum is fixed in the contract before we start.
What happens to my old site?
Your old site stays up until the new one launches — no traffic gap. We set up 301 redirects from old URLs to new ones, migrate meta tags and Schema markup, and hand over the domain. Google rankings typically hold.
Who writes the content?
We can write everything — we have a copywriter with medical experience and a photographer (priced separately). Or you supply copy and photos and we lay them out. Or hybrid — you give us service descriptions, we rewrite for SEO and the rules medical content has to follow (UK GDPR, the CQC's standards for registered providers, and ASA/MHRA rules on health advertising).
Which medical CRM integrations are supported?
We've worked with SystmOne, EMIS, Dentally, Software of Excellence, Cliniko, HubSpot, and Pipedrive. If your CRM isn't on the list, we wire it up via API or webhooks. Bookings hit your CRM instantly, and the doctor gets a WhatsApp notification.

Get a free audit of your clinic website

Send us your current site URL. We'll deliver an audit within 24 hours.

  • A list of 7–12 issues costing your practice patients
  • Technical report on speed and SEO (PageSpeed + Schema)
  • Prioritised improvement plan
  • Ballpark cost for a rebuild or a new site
  • 2–3 clinic cases from our portfolio

No strings attached. Useful even if you end up working with someone else.

We send the audit and one follow-up with examples of our work. No spam.