Patients have to call during business hours. 60% of bookings get lost evenings and weekends. Younger patients don't call at all — they DM your competitors on Instagram, where online booking actually works.
02
TRUST · CONTENT
No pricing or doctor photos
Patients don't know who they'll see or what it'll cost. They close your site and head to a competitor that shows it. In 2026, opacity equals lost patients.
03
SEO · LOCAL
You're invisible on Google
Competitors in your neighbourhood outrank you on queries like "dentist + neighbourhood" or "clinic + city". 80% of patients never click past the first page of results.
We fix all three at launch — without taking your time.
Efedra Clinic came to us with an outdated site that wasn't generating inquiries. The brief was tricky: rebuild the structure, design, and logic for two business lines under one brand — a dental practice and an aesthetic-medicine studio.
4 weeksbrief to launch
2 business linesdental + aesthetic
MultilingualSEO localisation
BEFOREEFEDRA · v1 · 2022
A site that doesn't convert
confusing structure — users didn't know where to click
dated design that didn't earn trust
slow page load
a broken multilingual setup
clunky admin — every change required a paid developer
intermittent downtime
no real booking system
Note: an outdated structure and slow load meant most visitors left before booking.
AFTEREFEDRA · v2 · 2025
A site that brings in patients
clear structure built around the user
modern design that builds trust
fast loads <1.5s
proper multilingual setup
easy admin without a developer
stable, no downtime
online booking and inquiry forms
Bonus: two sections (dental and aesthetic) under one brand — focus preserved, with separate lead forms for each line.
Six months after launch, Efedra Clinic saw a measurable lift in Google inquiries and full control over site content. That's a typical outcome of a clinic website rebuild — going from a 'business card that doesn't book anyone' to an actual tool that brings in patients.
SOLUTION · ARCHITECTURE
How we handled two business lines
The client had two lines: a dental practice and an aesthetic studio. We didn't split them into two sites — that would've been cheaper upfront, but it would've fragmented SEO and doubled long-term support cost.
Instead
●one homepage for the practice as a whole
●two sub-homes: dental and aesthetic
●services, doctors, and content split by line
Which let us
avoid splitting SEO across two domains
skip the traffic loss from 301 redirects
keep the two lines clearly separate for the patient
What you get, shown on a real project
Not just a 'pretty site.' Tools that actually move the patient pipeline — SEO-ready structure, online booking, an admin your team can run without us.
×3,4
lift in inquiry volume after the redesign
— per the owner of Efedra Clinic
clean design, nothing overloaded
works on any device or browser
FEATURE · 01 / 03
Clear structure mapped to real services
split into dental and aesthetic studio
a dedicated page for each service
logical navigation, nothing crowded
booking always one click away
FEATURE · 02 / 03
Booking that actually works
booking in 2 clicks
pick a service and a doctor
inquiry and contact forms
CRM integration with notifications
FEATURE · 03 / 03
You run the site yourself
edit prices from your phone
add services and doctors
publish promotions and news
no monthly retainer to a developer
CLIENT TESTIMONIAL
"
After launch we started getting 3–4× more inquiries — Google traffic in particular. And the best part: we can update everything ourselves now, no developer needed.
ПК
Поліна Кіпєр
Founder of Efedra
What we build for medical practices
Not 'another cookie-cutter medical site.' Every project is built for a specific practice, its speciality, and the rules it has to live by.
Online booking 24/7
Booking in 2 clicks. SMS confirmation to the patient, WhatsApp alert to the doctor
Integrates with SystmOne, EMIS, Dentally, Software of Excellence, Cliniko
Automated day-before reminders
Doctor directory
Photo, credentials, education, speciality, real patient reviews
Each doctor's schedule in real time
Book directly with the doctor you pick
Transparent pricing
Structured price list — your marketing team updates prices in 2 minutes
Legally vetted formatting with the disclaimers patients need
Hide individual line items from search indexing
Service catalogue
Detailed procedure pages with before/after photos (with patient consent)
Related services and bundled offerings
Video content from your doctors
Insurance integration
List of private insurance plans with an online coverage calculator
Integration with Bupa, AXA Health and other insurers
Booking with insurance details captured upfront
Local SEO and analytics
Schema.org MedicalOrganization markup, optimised for queries like "dentist + neighbourhood"
Google Business Profile setup, directions map with parking
Traffic and funnel analytics from view to booking
We connect every industry-specific system
Inquiries land in your CRM the moment they're submitted. Your front desk sees the booking the second a patient clicks. The doctor gets a WhatsApp alert. The patient gets an SMS confirmation. No leads lost to spam folders or after-hours calls.
Dentally
Cliniko
Semble
SystmOne
EMIS
HubSpot
Pipedrive
WhatsApp
Why custom code beats template medical sites on WordPress or Wix
Starter — 4 weeks, Pro — 6 weeks, Enterprise for a practice network — 8–10 weeks. Deadlines are written into the contract. Every week you get a report with screenshots and the latest build.
What happens to my old site?
Your old site stays up until the new one launches — no traffic gap. We set up 301 redirects from old URLs to new ones, migrate meta tags and Schema markup, and hand over the domain. Google rankings typically hold.
Who writes the content?
We can write everything — we have a copywriter with medical experience and a photographer (priced separately). Or you supply copy and photos and we lay them out. Or hybrid — you give us service descriptions, we rewrite for SEO and the rules medical content has to follow (UK GDPR, the CQC's standards for registered providers, and ASA/MHRA rules on health advertising).
Which medical CRM integrations are supported?
We've worked with SystmOne, EMIS, Dentally, Software of Excellence, Cliniko, HubSpot, and Pipedrive. If your CRM isn't on the list, we wire it up via API or webhooks. Bookings hit your CRM instantly, and the doctor gets a WhatsApp notification.
How is patient data protected?
We're UK GDPR-compliant and aligned with the NHS Data Security & Protection Toolkit: encryption in transit (HTTPS) and at rest, IP allowlisting on the admin, audit logs, regular backups. Servers in the UK or EU. Your contract includes a DPA.
Get a free audit of your clinic website
Send us your current site URL. We'll deliver an audit within 24 hours.
A list of 7–12 issues costing your practice patients
Technical report on speed and SEO (PageSpeed + Schema)
Prioritised improvement plan
Ballpark cost for a rebuild or a new site
2–3 clinic cases from our portfolio
No strings attached. Useful even if you end up working with someone else.