Healthcare website design —€4,500 in 14–21 working days,with online booking
For UK private clinics, dental practices and diagnostic centres: online booking, practitioner profiles, your CQC rating in view. Live in 14–21 working days.
Poke the booking widget and watch what the clinic sees
On the left, what the patient sees. On the right, what happens that same second in the admin panel, the CRM and Telegram. It is the widget we build into clinic websites.At the top, what the patient sees. Below it, what happens that same second in the admin panel, the CRM and Telegram. It is the widget we build into clinic websites.
PATIENT SIDE
example-clinic.co.uk/book
Example Clinic · Online bookingPatient data protected · UK GDPR
1Service
2Practitioner & time
3Confirmation
14 more clinic servicesFull price list →
On your clinic's site this runs with your services, practitioners and schedule.
What happens on the clinic's side0 / 6
Service passed to the calendar — duration and price pulled in automatically
Practitioner's schedule checked: booked slots closed off
Slot held for 10 minutes while the patient fills the form
Appointment created in the clinic's CRM
SMS confirmation sent to the patient
Reception notified in Telegram
The order is the real one. This is how the widget behaves on live clinic sites.
Every step is a place where a clinic either wins the patient or loses them. Here is exactly where a template clinic leaks, and what we put there instead.
Search
“dentist + neighbourhood”
Clinic site
0.9 s to first paint
Booking widget
3 steps, no phone call
CRM and Telegram
reception sees it instantly
SMS to patient
confirmation + reminder
clinic is not on page one
template loads in 4–6 s
phone only, office hours only
request sits in an inbox
how ours workswhere a template leaks
Search
“dentist + neighbourhood”
clinic is not on page one
Clinic site
0.9 s to first paint
template loads in 4–6 s
Booking widget
3 steps, no phone call
phone only, office hours only
CRM and Telegram
reception sees it instantly
request sits in an inbox
SMS to patient
confirmation + reminder
Added up, a template clinic loses the patient on three hops out of four. We design the site backwards — from the last step to the first.
Efedra clinic in Odesa: two service lines, online booking and a CMS the team runs without a developer. In 6 months — 1,460 Google clicks, up from 340. see the case
3 reasons patients don't book on your site
where clinic sites lose patientssection 02 / 06
01UX · CONVERSION
No online booking
Patients have to call during business hours. Evening and weekend bookings go to whoever answers. Younger patients don't call at all — they DM your competitors on Instagram, where online booking actually works.
02TRUST · CONTENT
No pricing or doctor photos
Patients don't know who they'll see or what it'll cost. They close your site and head to a competitor that shows it. In 2026, opacity equals lost patients.
03SEO · LOCAL
You're invisible on Google
Competitors in your neighbourhood outrank you on queries like "dentist + neighbourhood" or "clinic + city". Few patients look past the first page of results.
We fix all three at launch — without taking your time.
Efedra Clinic came to us with an outdated site that wasn't generating inquiries. The brief was tricky: rebuild the structure, design, and logic for two business lines under one brand — a dental practice and an aesthetic-medicine studio.
4 weeksbrief to launch
2 business linesdental + aesthetic
MultilingualSEO localisation
BEFOREEFEDRA · v1 · 2022
A site that doesn't convert
confusing structure — users didn't know where to click
dated design that didn't earn trust
slow page load
a broken multilingual setup
clunky admin — every change required a paid developer
intermittent downtime
no real booking system
Note: an outdated structure and slow load meant most visitors left before booking.
AFTEREFEDRA · v2 · 2025
A site that brings in patients
clear structure built around the user
modern design that builds trust
fast loads <1.5s
proper multilingual setup
easy admin without a developer
stable, no downtime
online booking and inquiry forms
Bonus: two sections (dental and aesthetic) under one brand — focus preserved, with separate lead forms for each line.
After launch we started getting 3–4× more inquiries — Google traffic in particular. And the best part: we can update everything ourselves now, no developer needed.
Polina KipierFounder of Efedra
What we build for medical practices
Not 'another cookie-cutter medical site.' Every project is built for a specific practice, its speciality, and the rules it has to live by.
Online booking around the clock
Booking in 2 clicks. SMS confirmation to the patient, WhatsApp alert to the doctor
Connects to booking systems with an open API — Cliniko, Semble, Dentally — or to your own calendar
Automated day-before reminders
Doctor directory
Photo, qualifications, GMC or GDC number, speciality, patient reviews
Each doctor's schedule in real time
Book directly with the doctor you pick
Transparent pricing
Structured price list — your marketing team updates prices in 2 minutes
Each price shows what it includes, so "from" prices don't mislead
Hide individual line items from search indexing
Service catalogue
Detailed procedure pages with before/after photos (with patient consent)
Related services and bundled offerings
Video content from your doctors
Insured patients
Which private insurers recognise you, treatment by treatment
Pages for Bupa, AXA Health and other insurers' patients: what's covered, how to book
Booking with insurance details captured upfront
Local SEO and analytics
Schema.org MedicalOrganization markup, optimised for queries like "dentist + neighbourhood"
Your CQC rating widget in the footer, Google Business Profile, a map with parking
Traffic and funnel analytics from view to booking
Clinic website · one point of entry
The systems clinics already use
Inquiries land in your CRM the moment they're submitted. Your front desk sees the booking the second a patient clicks. The doctor gets a WhatsApp alert. The patient gets an SMS confirmation. No leads lost to spam folders or after-hours calls.
Sanity CMS — edit it yourself, even from your phone
Forms with email or Telegram alerts
SEO-ready structure
Copy written from your brief
Google Analytics + Search Console
Hosting and SSL for a year
One-year warranty
You own the code
Not included
Online shop
CRM and service integrations — see add-ons
Industry solution: Medical
fixed price€4,500
14–21 working days
What's included
Up to 5 pages
Sanity CMS — edit it yourself, even from your phone
Forms with email or Telegram alerts
SEO-ready structure
Copy written from your brief
Google Analytics + Search Console
Hosting and SSL for a year
One-year warranty
You own the code
With online booking
Compliance: GDPR and sector rules
Custom platform
from€9,000
from 6 weeks
What's included
Architecture session
No page limit
User accounts
Integrations with your systems
Not included
Content production
Branding
Healthcare website design for UK clinics and dental practices
We design and build websites for private clinics, dental practices, physiotherapy and aesthetic clinics, and diagnostic centres in the UK. Patients arrive anxious and usually on a phone, so the site has three jobs: show who they will see, what it costs, and let them book without calling. Every item below sits inside the fixed price; none of it arrives as a separate invoice.
Medical website design
Web design for medical websites follows different rules than retail. Patients arrive anxious, so the design has one job: to reassure. A calm palette, large readable type, photographs of your actual clinicians instead of stock, prices without asterisks. Every screen is drawn from scratch for your clinic rather than adapted from a template.
What UK regulators expect to see on the site
A CQC-rated provider has to show its latest rating on its website within 21 days of publication; we add the CQC's own ratings widget, which updates itself. Dental practices need each dentist's qualifications and GDC number, the complaints procedure and a link to the GDC. Treatment pages follow the CAP Code: no promised results, and no promotion of prescription-only medicines such as Botox. We handle how the site shows all this; the regulatory decisions stay with your registered manager.
Build and programming
Our medical website builds are responsive by default: most patients look for a clinic on a phone, often on the move and on a poor connection. Programming a medical website is mostly integration work — online booking, syncing with practitioner calendars, practice systems with an open API such as Cliniko, Semble or Dentally, and SMS or WhatsApp reminders to the patient.
How to order a medical website
To order a medical website from us you need to prepare nothing — no brief, no copy, no photography. One conversation is enough: we ask about your specialities, how many clinicians you have and how bookings run today. Then you get a fixed price and a timeline. You can order a new site at any stage, including when a site already exists and needs migrating without losing rankings.
Medical website design for US practices
US patients look for a practice the way UK patients do, by treatment and location, and they book from a phone. The rules behind the site are different, and they shape the booking form more than the design.
HIPAA and the booking form
A plain contact form shouldn't collect health information. If your intake needs symptoms, insurance details or medical history, it runs through a HIPAA-eligible form or booking provider that signs a Business Associate Agreement with your practice. HHS has also warned that tracking pixels on booking and patient-portal pages can pass health information to third parties, so on those pages we leave ad pixels out unless your compliance lead signs them off.
Accessibility
Website accessibility claims under the ADA reach private practices too. WCAG 2.1 AA is the usual benchmark, and before launch we check the site against it: heading structure, keyboard navigation, text alternatives for images and colour contrast.
Frequently asked questions
How long does it take to launch a clinic website?
A clinic website takes 14–21 working days from brief to launch. A multi-site group or an insurance integration is a separate project, from 6 weeks. The deadline is in the contract: if we miss it through our fault, we pay 5% per working day, up to 30%. Every week you get a report with screenshots and the latest build.
How much does a turnkey clinic website cost?
A clinic website costs €4,500, fixed in the contract, live in 14–21 working days. It includes everything in the Business website package (up to 5 pages, Sanity CMS, forms with instant alerts, SEO-ready structure, analytics, hosting and SSL for a year, one-year warranty), plus online booking and GDPR compliance. Extra pages, languages and a blog are fixed-price add-ons shown in the calculator. Multi-site groups are a separate project, from €9,000.
What happens to my old site?
Your old site stays up until the new one launches — no traffic gap. We set up 301 redirects from old URLs to new ones, migrate meta tags and Schema markup, and hand over the domain. Google rankings typically hold.
Who writes the content?
We write the copy ourselves, or you supply it and we lay it out, or a mix: you give us service descriptions and we rewrite them for search and for the rules medical content has to follow (UK GDPR, the CQC's standards for registered providers, and ASA/MHRA rules on health advertising). Photography is arranged separately.
Which medical CRM integrations are supported?
Bookings go to practice systems with an open API — Cliniko, Semble, Dentally — and enquiries to HubSpot or Pipedrive; if your system has an API, we wire it up. NHS clinical systems such as SystmOne and EMIS only connect through NHS England's IM1 pairing process, so for NHS services the booking goes to your front desk instead. The practitioner gets a WhatsApp notification either way.
How is patient data protected?
The site is built to UK GDPR: encryption in transit and at rest, two-factor sign-in to the admin, a full edit history, regular backups. Before launch we tell you where each piece of patient data is stored, and you sign a data processing agreement with us. If you complete the NHS Data Security and Protection Toolkit, we give you the answers it asks of your website supplier.
Can we publish patient reviews on the site?
Yes, but only with the patient's written consent and without disclosing diagnoses. We give you a consent template to run past your own adviser. Alternative — integrate Google Reviews or Doctify, where the platform moderates.
What about healthcare advertising rules and patient-data law?
In the UK that's UK GDPR and the Data Protection Act 2018, the CQC's standards for registered providers, and the ASA/MHRA rules on what health services can advertise. We handle the technical side: privacy notices, consent banners, secure intake forms, transparent pricing displays where they're required. We're not solicitors — for advertising restrictions, registration, or telehealth specifics, we'll connect you with a healthcare solicitor during the brief. That's their lane.
Can we run ads for medical services on Google and Facebook?
Yes, with caveats. You can't promise "guaranteed cures", use before/after photos in ad creative, or advertise prescription-only medicines. We build landing pages to Google's healthcare and medicines policy, so they don't get held in review for avoidable reasons. Ad setup itself is a separate scope, but we can refer vetted partners.
Do you do SEO for medical websites?
Yes, in two steps. The site itself is built SEO-ready: a "service + area" structure, 90+ speed scores, MedicalOrganization schema, Google Business Profile and local SEO are part of the development price, with a year of technical support in every package. A separate SEO retainer after launch (content, links, rankings work) is from €800/mo; an audit of your current clinic site is free.
Do you do medical website design as a separate service?
Design is part of the build, not a separate service: every clinic website gets a custom layout for your specialism (2 rounds of revisions included), no templates. Medical design has its own rules: a calm palette, real practitioner photos instead of stock, a prominent booking button, accessibility for older patients. Already have a site and only need a redesign? Send the link and we'll quote it as a rebuild.
A free audit of your clinic website
Send us your current site URL. We'll deliver an audit within 24 hours.
A list of 7–12 issues costing your practice patients
Technical report on speed and SEO (PageSpeed + Schema)
Prioritised improvement plan
Ballpark cost for a rebuild or a new site
2–3 clinic cases from our portfolio
No strings attached. Useful even if you end up working with someone else.
Fedir Alpatov, founder and tech lead, Code-Site.Art
Runs each project from brief to launch with a designer, a developer and an editor. You talk to the people building the site, not an account manager.
Built the sites of two clinics in Odesa with one owner: Efedra Clinic (dentistry and aesthetic medicine) and E-Fedra Beauty (cosmetology). The Efedra figures on this page come from its Search Console.