/ CASE STUDY

Boulevard Salon - beauty salon website with online procedure booking

A service-driven website that helps clients find the right category and go straight to online booking.

Visit site
Boulevard Salon
14service areas for SEO queries in Horsens
4recording scenarios for different masters
100+photos of results for confidence before booking
3conversion points recording, certificate and course
/ CHALLENGE

What the client came with

For a beauty salon, showing a long list of procedures is not enough. The user must quickly find the right category and book without friction.

  • Structure beauty services into clear categories
  • Build intuitive navigation and booking flow
  • Increase trust through modern presentation
  • Reduce steps from interest to appointment
What we *did*
/ SOLUTION

What we did

We built a website focused on service categorization, booking integration, and fast transition from service discovery to reservation.

  • Homepage structured around core service directions
  • Integrated online booking system
  • Multiple CTA points for fast appointment booking
  • CMS for updating services and salon content
Admin panel for managing *salon services*
/ CMS

Admin panel for managing salon services

The salon team can independently update procedures, service descriptions, and conversion blocks tied to booking.

  • Maintain categories and procedure descriptions
  • Update core content sections
  • Keep booking-oriented CTA blocks current
/ OUTCOME

Result

Boulevard Salon received a practical acquisition tool: the site turns a broad service catalog into a clear journey toward online booking.

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Website mockup on a laptop and smartphone