/ CASE STUDY

Boulevard Salon - beauty salon website with online procedure booking

A service-driven website that helps clients find the right category and go straight to online booking.

Visit site

Boulevard Salon website shown on laptop and phone

14service areas for SEO queries in Horsens

4recording scenarios for different masters

100+photos of results for confidence before booking

3conversion points recording, certificate and course

/ CHALLENGE

What the client came with

For a beauty salon, showing a long list of procedures is not enough. The user must quickly find the right category and book without friction.

Structure beauty services into clear categories
Build intuitive navigation and booking flow
Increase trust through modern presentation
Reduce steps from interest to appointment

Boulevard Salon's new homepage with the services list and an online booking button

/ SOLUTION

What we did

We built a website focused on service categorisation, booking integration, and fast transition from service discovery to reservation.

Homepage structured around core service directions
Integrated online booking system
Multiple CTA points for fast appointment booking
CMS for updating services and salon content

Sanity CMS admin panel on the Boulevard Salon site shown on phone and laptop

/ CMS

Admin panel for managing salon services

The salon team can independently update procedures, service descriptions, and conversion blocks tied to booking.

Maintain categories and procedure descriptions
Update core content sections
Keep booking-oriented CTA blocks current

Google Search Console report for the Boulevard Salon website: six-month performance comparison

How the site began to grow on Google

Over the past 6 months the site earned 488 clicks from Google versus 269 in the previous half-year — nearly twice as many. Impressions grew from 7,360 to 13,200, and the average position climbed from 21 to 12.6. More people searching for beauty services nearby now see the salon — and that traffic is what brings in new clients.