/ CASE STUDY

Tatarka Franchise - website for restaurant franchise sales

A sales-focused website built to attract franchise partners and scale a restaurant network through a partner model.

Visit site
Tatarka franchise website shown on laptop and phone
1landing page that increased franchise sales
5+partner warm-up blocks
5application transition points
x2stronger franchise presentation online
/ CHALLENGE

What the client came with

A potential franchisee needs more than brand visuals. They need to understand the business model, launch terms, support format, and partnership upside.

  • Explain the franchise model in clear business language
  • Structure launch terms and support details
  • Build a path from interest to consultation
  • Present a franchise offer, not just a restaurant showcase
Tatarka's new franchise landing page with profit figures and a 'become a franchisee' button
/ SOLUTION

What we did

We built a conversion-focused landing page centred on franchise economics, partner value, and lead capture.

  • Homepage flow around franchise concept and advantages
  • Trust blocks that reduce partnership risk perception
  • Multiple CTAs for consultation and application
  • CMS for updating franchise content independently
Sanity CMS admin panel for editing site content, shown on phone and laptop
/ CMS

Admin panel for updating the franchise offer

The team can update partnership terms, trust content, and conversion blocks without changing the sales structure.

  • Edit terms and partner advantages
  • Update conversion copy and CTA blocks
  • Manage incoming partner leads
Tatarka franchise formats on a laptop — managed and classic, with investment and profit figures
Tatarka products section on mobile with photos of chebureks and dishes
Tatarka poster advertising turkey chebureks on a café wall in the brand's yellow-and-black style
Tatarka franchise site on a laptop with a 'become our partner' application pop-up
/ OUTCOME

Result

Tatarka Franchise came away with more than a presentation site: a proper franchise sales tool. A clear structure, the business model up front, and a sensible route to enquiry mean the landing page explains the offer to prospective partners fast. It is now part of how the brand scales. The site builds trust, warms up interested franchisees, and turns that interest into real enquiries from would-be partners. The client got a channel that feeds franchise sales, not just a good-looking page.

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Website mockup on a laptop and smartphone