NBYG København: a website that brought 300+ applications in a year
The client turned to us for a website for a construction company in Denmark. The task was not just to “make it beautiful”, but to create a website that would help the business get new customers from Google. The cost of developing the website was $4,000. After launching, the client continued SEO promotion with us, and in the first year the website brought 300+ applications. For the construction niche in Denmark, this is a strong result, because the cost of such services is high, and each high-quality application can bring serious income to the business.
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What this means for business
These numbers show more than just website traffic. They show that the site began to fulfill its main task: bring potential customers to the business. People found the company on Google, went to the site, looked at the services and left applications. That is, the site became not just an online business card, but a full-fledged channel for attracting customers.
How the site began to grow on Google
Over the past 6 months, the site received 1,100 conversions from Google. For comparison: over the previous 6 months there were 677 conversions. That is, after the launch of the site and SEO promotion, more people began to find the company through Google. The site also appeared in search 302,000 times in 6 months. This means that the company began to be seen more often by people looking for construction services. More people see the site on Google → more people go to the site → more chances to get an application.
What was before our work
Before the update, the site did not use the full potential of the business. The company had services, experience and real projects, but the site did not help sell it well enough.
- The site looked more like a business card than a tool for applications
- People did not immediately understand what the company does
- The services were not presented clearly enough
- The site was poorly prepared for promotion on Google
- It was more difficult for the user to quickly go to the contact
- It was inconvenient for the client to update information on the site
- No proper split between the two locations (Copenhagen vs Bornholm)
- Admin on mobile was unusable
What we did
We developed a site that helps the company receive applications from search. The work included:
- New site design
- Clear structure for construction services
- Separate pages for different areas of work
- Texts and structure that work better on Google
- Convenient buttons for contact
- Application forms
- Adaptation to the phone
- Fast loading of the site
- Convenient admin so that the client can change the content himself;
- Further SEO promotion after launch
What people did on the site
Analytics showed that people did not just visit the site, but performed actions that could lead to an application. Over 360 days, the site recorded users actions. This data shows the main thing: people came to the site and were looking for a way to contact the company.
- 166 times users clicked Contact us
- 104 times they followed external links
- 50 times they submitted a form
- 14 times they clicked the Kontakt os button
Result for the client
After launching the site and SEO promotion, the client received 300+ applications per year. For a construction company in Denmark, this is especially valuable, because even one closed project can cost much more than the development of the site. The $4,000 site became for the client not just a design expense, but a tool that helps to get new clients. The result did not come from a “good website in itself.” The website started working because we:
- Made a clear structure
- Provided services correctly
- Prepared the website for Google
- Added an easy way to apply
- Made the website user-friendly on mobile
- Ccontinued SEO promotion after launch
«Thank you for your work on the site:) the site turned out very stylish, cool, fast, just like I thought it should be) And most importantly, everything took as long as we agreed. Working with you is comfortable and pleasant.»
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