NBYG København: a website that brought in 300+ enquiries in a year

A Danish construction firm came to us for a new website. The brief wasn't just to "make it look good" — it was to build a site that wins new customers through Google. The build cost a fixed $4,000. After launch the client stayed on for ongoing SEO, and in the first year the site brought in 300+ enquiries. For construction in Denmark that's a strong result: these jobs are high-value, so a single solid enquiry can be worth a great deal to the business.

Visit site

300+ enquiriesfor the client in the first year

1,100 conversions from Googlein the last 6 months

302,000 Google impressionsthe website was seen more often by people in search

300+ actions on the sitepeople clicked contact buttons, reached the contact details and sent forms

What this means for business

These numbers are about more than traffic. They show the site doing its main job: bringing potential customers to the business. People found the company on Google, visited the site, looked over the services and got in touch. The site stopped being an online brochure and became a real channel for winning customers.

Google Search Console report with six-month growth in clicks and impressions for the NBYG site

How the site began to grow on Google

1,100 clicks from Google in six months, up from 677 in the six months before. The site appeared in search 302,000 times.

What was before our work

Before the rebuild, the site wasn't pulling its weight. The company had the services, the experience and the completed projects, but the old site didn't do enough to sell them.

The site read more like a brochure than a tool for generating enquiries
It wasn't clear at a glance what the company actually does
The services weren't presented clearly enough
The site was poorly set up for Google
It was harder than it should be to reach the contact details
Updating content on the site was awkward for the client
No proper split between the two locations (Copenhagen vs Bornholm)
Admin on mobile was unusable

NBYG before the new site launched — old Nbyg Bornholm homepage

NBYG's new homepage with hero heading, contact buttons and a section about the firm

What we did

We built a site that helps the company win enquiries from search. The work included:

New site design
Clear structure for construction services
Separate pages for the different areas of work
Copy and structure that perform better on Google
Clear contact buttons
Enquiry forms
Mobile-responsive design
Fast page loads
An easy admin so the client can edit content themselves;
Ongoing SEO after launch

What people did on the site

Over 360 days on the site:

166 clicks on "Contact us"
104 clicks on external links
50 form submissions
14 clicks on the "Kontakt os" button

Microsoft Clarity dashboard with NBYG site events: contact clicks and submitted forms

NBYG case slide: laptop with the new site and a short project overview

NBYG inner pages on two laptops: new tile roof and windows, doors and extensions with prices

Terrace cost calculator on the NBYG site with material and area selection

Sanity CMS admin panel on the NBYG site with the list of service pages

Google Search Console report for the NBYG website: six-month performance comparison

Google Search Console performance for the NBYG website over the last 3 months

Result for the client

After the site launched and SEO got going, the client was seeing 300+ enquiries a year. For a Danish construction firm that's especially valuable, since a single won project can be worth far more than the whole build. At a fixed $4,000, the site wasn't just a design cost for the client — it became a tool that brings in new business. The result didn't come from a "nice website" on its own. The site started working because we:

Made a clear structure
Presented the services properly
Set the site up for Google
Added an easy way to get in touch
Made the site easy to use on mobile
Kept SEO going after launch

«Thank you for your work on the site:) the site turned out very stylish, cool, fast, just like I thought it should be) And most importantly, everything took as long as we agreed. Working with you is comfortable and pleasant.»

Anna

Customer

Need a similar website? Construction company websites · website development cost

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Website mockup on a laptop and smartphone