/ CASE STUDY

Efedra Clinic — dental practice and aesthetic studio in Odesa

Rating: 5
Author: Марія К.

A two-line practice in Odesa: dental + aesthetic medicine. We moved it off legacy Tilda onto Next.js + Sanity with mobile online booking and local SEO.

Visit site

Efedra Clinic website shown on laptop and phone

×3.2more inquiries per month

0.8sLCP (was 4.2s)

98Lighthouse performance

Top-3Google for local queries

/ CHALLENGE

What the client brought in

The client had a legacy Tilda site from 2021. It didn't support online booking, the marketing was weak, and 60%+ of prospective patients dropped off because of poor UX and missing conversion tools.

The site took more than 5 seconds to load on mobile
Wasn't ranking on Google for key queries
No real booking form — just basic contact details
No marketing system in place (CTAs, funnel, conversion logic)
Multilingual was wired up wrong (mixed RU/UA copy, no language switcher)
The Tilda admin was limited and clumsy on a phone
Steep subscription fees from Tilda's pricing model
The site ran unstably and had intermittent downtime
No clear split between services (dental + aesthetic)

Efedra Clinic — old Tilda site before the redesign

Efedra Clinic — new site on Next.js and Sanity, post-launch

/ SOLUTION

What we did

We built a new site from scratch on Next.js + Sanity CMS. Structured the services (dental and aesthetic), tightened the UX, and put a real conversion system in place with proper SEO and multilingual architecture.

Fully custom site on Next.js + Sanity CMS
Fast mobile-first experience with optimised performance
Online booking with a deliberate user flow
Clear split between business lines (dental + aesthetic)
Clear, easy-to-read service price lists
CMS that's easy to edit, including from a phone
No subscription fees — full control over the platform
Proper multilingual setup with SEO indexing
WhatsApp integration for lead handling
SEO running for 3 months → inquiries from organic traffic already in

Google Search Console report for the Efedra website: six-month performance comparison

How the site began to grow on Google

Over the past 6 months the site earned 1,460 clicks from Google — versus 340 in the previous half-year, more than a 4× increase. Search impressions grew from 1,820 to 13,000: seven times more people looking for dental and aesthetic-medicine services now see the clinic. More people see the site on Google → more visits → more appointment bookings.

Efedra Clinic — dentistry page on the new site — Home

Efedra Clinic — interior-page design samples — Interior-page design samples

Efedra Clinic — mobile site — Mobile version

Efedra Clinic — Sanity CMS admin — Admin panel (Sanity CMS)

Google Search Console performance for the Efedra website over the last 3 months — Google Search Console

/ OUTCOME

Results 3 months after launch

Three months after launch, the new site was bringing in 3.2× more inquiries per month. Mobile traffic grew 4× thanks to local SEO. The clinic's office manager spends 5× less time updating content — all self-serve through Sanity.
The site's overall ROI paid back in 4 months on additional inquiries alone.

Inquiries per month: 8 → 25
Mobile traffic: 4×
Content update time: −80%
Cost per acquisition: −62%
Bounce rate: 68% → 41%

«Everything works and I'm thrilled. Huge thanks! I'll refer anyone who needs your help. P.S. and inquiries from organic search finally started coming in!»

Марія К.

Project SEO lead

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