Efedra Clinic — dental practice and aesthetic studio in Odesa
A two-line practice in Odesa: dental + aesthetic medicine. We moved it off legacy Tilda onto Next.js + Sanity with mobile online booking and local SEO.
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What the client brought in
The client had a legacy Tilda site from 2021. It didn't support online booking, the marketing was weak, and 60%+ of prospective patients dropped off because of poor UX and missing conversion tools.
- The site took more than 5 seconds to load on mobile
- Wasn't ranking on Google for key queries
- No real booking form — just basic contact details
- No marketing system in place (CTAs, funnel, conversion logic)
- Multilingual was wired up wrong (mixed RU/UA copy, no language switcher)
- The Tilda admin was limited and clumsy on a phone
- Steep subscription fees from Tilda's pricing model
- The site ran unstably and had intermittent downtime
- No clear split between services (dental + aesthetic)
What we did
We built a new site from scratch on Next.js + Sanity CMS. Structured the services (dental and aesthetic), tightened the UX, and put a real conversion system in place with proper SEO and multilingual architecture.
- Fully custom site on Next.js + Sanity CMS
- Fast mobile-first experience with optimized performance
- Online booking with a deliberate user flow
- Clear split between business lines (dental + aesthetic)
- Clear, easy-to-read service price lists
- CMS that's easy to edit, including from a phone
- No subscription fees — full control over the platform
- Proper multilingual setup with SEO indexing
- WhatsApp integration for lead handling
- SEO running for 3 months → inquiries from organic traffic already in
Results 3 months after launch
Three months after launch, the new site was bringing in 3.2× more inquiries per month. Mobile traffic grew 4× thanks to local SEO. The clinic's office manager spends 5× less time updating content — all self-serve through Sanity.
The site's overall ROI paid back in 4 months on additional inquiries alone.
- Inquiries per month: 8 → 25
- Mobile traffic: 4×
- Content update time: −80%
- Cost per acquisition: −62%
- Bounce rate: 68% → 41%
«Everything works and I'm thrilled. Huge thanks! I'll refer anyone who needs your help. P.S. and inquiries from organic search finally started coming in!»
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