Right Cars — custom platform for a vehicle dealer in South Africa
Right Cars is a used-vehicle dealer in Johannesburg with a large inventory and several customer touchpoints. We built a custom digital platform where the site works as a full sales tool: vehicle search, reservation, finance application, auctions, test drives, and service, all in one system. The project took heavy UX work and complex back-end logic to handle an inventory that size.
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What was
A vehicle dealer with a large inventory can't sell effectively through a plain business-card site. Buyers take their time — comparing specs, searching by parameters, checking prices and finance terms. Without the right system, that process either happens offline or gets lost entirely.
- The business runs a large vehicle inventory that needs to be cleanly structured and easy to update
- Users should find vehicles fast by make, price, year, mileage, fuel type, and other parameters
- For an expensive product, you need to put as much information as possible in the customer's hands before the first call
- The site had to support several flows: vehicle search, reservation, finance application, test drive, service, and auction
- The business didn't need a brochure — it needed a system that handles demand and drives the user to a specific action
What we did
We built a custom platform for the dealer from scratch — with a catalog, filters, several inquiry flows, and an admin panel for self-serve management. Every section solves a separate piece of the business.
- Built a custom site for a vehicle dealer — not a template, a full system
- Built a showroom with the vehicle catalog, categories, and advanced search filters
- Built vehicle cards with photos, price, specs, condition, and a CTA
- Added an online vehicle-reservation flow
- Built a dedicated page and form for vehicle-finance applications
- Built a functional auctions section with its own logic
- Added dedicated pages for each service: test drive, vehicle service, delivery, FAQ
- Built a custom admin panel for managing the vehicle inventory and site content
- Built the UX structure around fast search, trust, and conversion to inquiry
Result
Right Cars got more than a refreshed site — a full digital platform for working with online demand. A buyer can now find a vehicle through the filtered catalog, study every spec on the card, reserve a vehicle, apply for finance, or book a test drive — without a phone call and without a salesperson on the first step. The dealer's team got a custom admin panel for managing the inventory and the content themselves, no developer required. The platform covers every key customer touchpoint in one system and gives the business a tool that scales with the inventory.
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