/ CASE STUDY

Raul Avto — a website for a US car-import company

Raul Avto buys, ships, and handles customs clearance for cars imported from the USA. We built a site that explains a complicated service in plain language, earns the buyer's trust, and guides them towards an enquiry through a clear structure, a cost calculator, and SEO-led content.

Visit site
Raul Avto website shown on laptop and phone
1cost calculator
3languages: UA, RU, EN
5+enquiry entry points
SEOstructure for search
/ CHALLENGE

What was

Importing a car from the USA is a complicated service, and the buyer needs to grasp the process, the cost, and how dependable the company is before committing. A simple brochure site doesn't cover a niche like this. People want to see the track record, get answers to the obvious questions, and work out a rough budget before they ever get in touch. So the site had to do more than introduce the company. It had to carry someone from first interest to enquiry.

  • A complicated service with many stages, all of which need explaining in plain language.
  • No easy way for a buyer to work out the rough cost of importing a car upfront.
  • A need to build trust through a clear structure and a straight presentation of the services.
  • A need to guide people from their first look at the company through to requesting a consultation.
Raul Avto before the new site launched
Raul Avto's new homepage with a cars-from-the-USA hero, call to action and company stats
/ SOLUTION

What we did

We built the site as a sales journey for a US car-import business. The first screen lays out what the service is, why Raul Avto, and the main call to action. From there the page is ordered so a visitor quickly understands how a purchase works, sees the figures that build trust, and moves on to pricing. The custom calculator does a lot of the work. It lets someone estimate the rough cost of the car, shipping, and customs clearance on their own, which lowers the barrier to making contact and means the enquiries that come in are better prepared.

  • Selling structure of the main page
  • A clear walk-through of how importing a car from the USA works;
  • Trust blocks with numbers and advantages
  • Custom cost calculator
  • Logical CTAs throughout the site
  • SEO-oriented structure
  • Mobile-responsive design
/ CMS

Easy admin panel for adding content to the site

We set the client up with a Sanity-CMS admin panel they can run themselves without constantly reaching out to a developer. The interface works on a phone, so changes happen fast: update copy, swap an image, add a new page, or reorder blocks. In the admin you can:

  • Run the admin even from a phone
  • Edit only the sections you need without risking the site's design
Sanity CMS admin panel editing a blog post, shown on phone and laptop
Raul Avto blog on a laptop with articles on buying and importing cars from the USA
Raul Avto mobile homepage with the cars-from-the-USA hero and company stats
Car cost calculator on the Raul Avto site with a delivery cost breakdown
Laptop with the Raul Avto homepage: cars from the USA and two sports cars
/ OUTCOME

Result

Raul Avto now has a site that works as a proper channel for winning customers. A visitor can quickly understand the service, get a rough budget from the calculator, and get in touch without a load of back-and-forth. The SEO structure keeps bringing in customers from search, too. The site doesn't just present the company; it helps sell a complicated service more simply and more clearly.

RELATED

Other case studies

All cases

Let's launch a website that works for your business

Book a consultation and we'll go through your project: structure, functionality, timeline, and budget. We'll explain what you need and where spending money won't pay off.

Website mockup on a laptop and smartphone