EN
/ CASE STUDY

Le'Muse Nature — e-commerce site for a Ukrainian dermatocosmetic brand

Le'Muse Nature is a premium Ukrainian dermatocosmetic brand: serums, supplements, vitamins, lash and brow activators, shampoos, conditioners, and peels built on phytopeptide formulas and clinical research. We built an e-commerce platform that sells and explains: it lays out the value of each product, builds trust through ingredients and a science-led approach, and guides the visitor toward a purchase or a free consultation with a specialist.

Visit site
Le'Muse Nature website shown on laptop and phone
3audiences: men, women, children
7catalogue categories
8+trust, ingredient, and brand blocks
0extra steps to purchase or consultation
/ CHALLENGE

What was

Le'Muse Nature sells a considered product: users don't buy a serum or a supplement on impulse. They need to understand the formulation, the mechanism of action, who the product is for, and why this brand specifically. Without the right site structure, that value is lost and the sale doesn't happen.

  • The brand needed a site that combines e-commerce, expertise, and premium visual presentation
  • The user should quickly figure out which product fits — by category, audience, or effect
  • For dermatocosmetics, trust is critical — along with explaining the ingredients, the mechanism of action, and the ability to get a consultation
  • The catalogue had to be structured by product category and by selection scenario: for men, for women, and for children
  • The site had to support several user paths: buy, study the ingredients, learn about the brand, or get a consultation
  • The core task — not just a product display, but a sales tool that builds trust and positions the brand as an expert
Le'Muse Nature's new homepage with the eco hair-care hero and catalogue button
/ SOLUTION

What we did

We built an e-commerce site for a premium dermatocosmetic brand, focused on trust, a guided selection flow, and a clear path to purchase or consultation. Every block does one job — explains the product's value, removes a doubt, or drives an action.

  • Built the homepage as a trust-plus-sales structure: categories, bestsellers, brand, ingredients, consultation
  • Built the catalogue across 7 categories: supplements, lash and brow activators, serums, vitamins, shampoos, conditioners, peels
  • Surfaced selection scenarios for three audiences separately: men, women, children
  • Built the bestsellers block with name, price, volume, and a short description of what each product does
  • Designed product cards with price, discount, volume, and key properties
  • Added a brand-specifics block: science-and-nature synergy, clinical efficacy, safe formula, Ukrainian manufacturing
  • Built a dedicated ingredients block with photo, name, and an explanation of how each component works — reinforcing expertise
  • Added an "About the brand" section with the mission, formulation philosophy, and why doctors choose Le'Muse Nature
  • Wired up the specialist consultation through WhatsApp as a free path to a personalised product choice
  • Set up dedicated pages for delivery and payment, returns, and the public offer agreement
  • Added an Instagram block to support live communication with the audience
/ OUTCOME

Result

Le'Muse Nature got a full e-commerce platform where every site element works to sell through trust. A user can land, grasp what the brand stands for, find the right category, study the ingredients, browse bestsellers, then move on to a purchase or a free specialist consultation — all in one place, no extra steps. The structure supports not just today's sales but the brand's long-term positioning as expert and premium.

Le'Muse Nature hair-care catalogue on a laptop
Le'Muse Nature conditioner product page on a laptop
Le'Muse Nature Instagram feed section on a phone
Le'Muse Nature naturalness section with a bottle sketch on a phone

«Easy navigation, clear sections, a pleasant design. The site is genuinely comfortable to use.»

Олена
Brand founder
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