Mono Pools — site for a composite-pool manufacturer in Ukraine
Mono Pools is a Ukrainian composite-pool manufacturer with its own factory in Dnipro. We built a Next.js site with a structure that converts, a model catalog, and SEO targeting commercial queries across Ukraine.
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What was
A pool is an expensive purchase. The buyer takes their time — comparing options, looking up prices, reading about warranties, reviewing past projects. Without the right structure, a site can't sell in this niche.
- Expensive product with a long decision cycle
- Buyers need to see price, warranty, installation process, and completed-project examples up front
- The niche has steady Google demand, but without an SEO structure the site doesn't capture that traffic
- Queries like "composite pool," "turnkey pool," "buy a pool price" have commercial intent — they need to be captured
- The task: not just present the company, but build a sales-and-SEO tool
What we did
We built the site from scratch on Next.js with a structure that walks the user from the first screen to an inquiry. Every block does one job — sales, trust, or SEO.
- Built the site on Next.js — no plugins, a clean technical base for SEO
- Built the homepage as a full sales funnel
- Built the first screen with a clear offer, trust numbers, and a CTA
- Built the catalog of 13+ models with dimensions, prices, and action buttons — so the user can choose without picking up the phone
- Added trust blocks: company advantages, step-by-step process, completed projects, client reviews
- Built dedicated pages for the key sections: catalog, shipping, about, blog
- Designed the SEO structure: meta tags, H1–H3, SEO copy targeting commercial queries
- Added a blog to capture informational traffic and warm the client toward a purchase
- Placed CTAs at every level of the page — inquire or jump to the catalog at any point
Result 2 months after launch
The site became a full client-acquisition channel — not just a business card. The user gets answers to the key questions before the first call.
- The site works as a sales tool: structure, catalog, and content answer the buyer's questions on their own
- The SEO structure took the site to Top-1 / Top-2 on Google for target queries within about 2 months of launch
- The catalog and landing pages collect commercial traffic on specific queries
- The blog reinforces organic growth through informational queries
- The page structure leads the user from first contact with the product to inquiry
- The site reinforces trust through numbers, projects, reviews, and a clear process
«Working with you is a blast — why didn't I do this sooner»
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