Mono Pools — site for a composite-pool manufacturer in Ukraine

Mono Pools is a Ukrainian composite-pool manufacturer with its own factory in Dnipro. We built a Next.js site with a structure that converts, a model catalogue, and SEO targeting commercial queries across Ukraine.

Visit site
Mono Pools website shown on laptop and phone
Top-1 / Top-2Google on target queries
~2 monthsfrom launch to search-ranking results
6sections: catalogue, delivery, blog, projects, about, CTA
0paid plugins — custom code on Next.js

What was

A pool is an expensive purchase. The buyer takes their time — comparing options, looking up prices, reading about warranties, reviewing past projects. Without the right structure, a site can't sell in this niche.

  • Expensive product with a long decision cycle
  • Buyers need to see price, warranty, installation process, and completed-project examples up front
  • The niche has steady Google demand, but without an SEO structure the site doesn't capture that traffic
  • Queries like "composite pool," "turnkey pool," "buy a pool price" have commercial intent — they need to be captured
  • The task: not just present the company, but build a sales-and-SEO tool
Mono Pools before the new site launched
Mono Pools' new homepage with the model catalogue and trust blocks

What we did

We built the site from scratch on Next.js with a structure that walks the user from the first screen to an inquiry. Every block does one job — sales, trust, or SEO.

  • Built the site on Next.js — no plugins, a clean technical base for SEO
  • Built the homepage as a full sales funnel
  • Built the first screen with a clear offer, trust numbers, and a CTA
  • Built the catalogue of 13+ models with dimensions, prices, and action buttons — so the user can choose without picking up the phone
  • Added trust blocks: company advantages, step-by-step process, completed projects, client reviews
  • Built dedicated pages for the key sections: catalogue, delivery, about, blog
  • Designed the SEO structure: meta tags, H1–H3, SEO copy targeting commercial queries
  • Added a blog to capture informational traffic and warm the client toward a purchase
  • Placed CTAs at every level of the page — inquire or jump to the catalogue at any point
Google Search Console report for the Mono Pools website: six-month performance comparison

How the site began to grow on Google

The company had no search traffic before — the site started from zero. Over the past 6 months it earned 168 clicks from Google and 5,050 impressions in search, with an average position of 19.5 that keeps improving. These are targeted visitors: people searching for a composite pool now find the manufacturer directly.

Mono Pools catalogue with Monopool Horizon models on a laptop
Mono Pools consultation banner with an inflatable flamingo on a laptop
Mono Pools mission section with a pink flamingo on a phone
Mono Pools delivery-details cards on a phone
Google Search Console report for the Mono Pools website: six-month performance comparison
Google Search Console performance for the Mono Pools website over the last 3 months

Result 2 months after launch

The site became a full client-acquisition channel, not just a business card. Visitors get answers to the key questions before they ever call.

  • The site works as a sales tool: structure, catalogue, and content answer the buyer's questions on their own
  • The SEO structure took the site to Top-1 / Top-2 on Google for target queries within about 2 months of launch
  • The catalogue and landing pages collect commercial traffic on specific queries
  • The blog reinforces organic growth through informational queries
  • The page structure leads the user from first contact with the product to inquiry
  • The site reinforces trust through numbers, projects, reviews, and a clear process

«Working with you is a blast — why didn't I do this sooner»

Vlad
Company owner

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Website mockup on a laptop and smartphone