EN
E-COMMERCE WEBSITES

An online shop that sells every day100+orders
per month

Custom e-commerce site on Next.js with admin, payment, delivery and a convenient way to order. In the Glimmer case, the site paid for itself in about 7 days after launch thanks to a strong structure, a clear catalogue and fast checkout.

Mobile admin
add products from your phone
Payments
Stripe · GoCardless · Worldpay
Delivery
Royal Mail · DPD · DHL
CRM
HubSpot · Pipedrive · Salesforce
Discuss my project▶See e-com case studies
2 steps
short path from product to order
24/7
order acceptance without manual correspondence
×3.4
conversion
uplift
Kondor.PC custom gaming PC store shown on laptop and phone
Bookshops•Publishers•Fashion•Cosmetics•Footwear•Electronics•Kids•Sports•Gifts•Handmade•Accessories•Home & garden•
DIAGNOSIS · 3 REASONS/ 03 ПУНКТИ

3 reasons your shop
doesn’t sell

·audit of 47 e-com sites · 2024–25
  1. 01
    CHECKOUT

    5-step checkout — clients drop off

    Register → verify email → delivery form → payment form → confirmation → pay. Half the clients close the tab by step 3. Checkout should be 2 steps max.

    68%
    of clients abandon a standard 5-step checkout
  2. 02
    MOBILE

    The site doesn’t open properly on mobile

    Catalogue at 4 columns squashes into an unreadable grid on mobile. The buy button is buried in the card footer. Basket opens as a modal with horizontal scroll. 70% of e-com traffic is mobile. Mobile UX is survival.

    70%
    of e-com traffic is mobile, but the design is desktop-first
  3. 03
    DELIVERY

    Delivery integration is broken or broken-ish

    Client picks a courier → enters their postcode → a long unsorted list of pickup points drops down → they Ctrl+F to find theirs. On Wix or WooCommerce that’s normal. On a custom site — search, filter, and the nearest branch suggested.

    42%
    of orders fail at branch selection
We fix all three in 6-10 weeks.
Audit my site
REAL CASE·GLIMMER

The result, from a real client case

Literary publisher Glimmer came to us. The task: a custom shop with mobile admin (the founder adds books from her phone), a stylish minimalist design, a 2-step checkout basket, and integrations with HubSpot and Royal Mail.

8 weeksbrief to launch
200+ SKUscategories + authors + tags
2-step checkoutmobile-first
Glimmer online bookshop homepage with hero banner and genre categories from novels to poetry

A site that brings in clients

  • Stylish minimalist design (matches the publisher’s aesthetic)
  • Sanity CMS — add a book from your phone in 3 minutes
  • 2-step basket: delivery → payment
  • HubSpot integration (orders land in CRM directly)
  • Royal Mail: pickup point search with geolocation
  • GoCardless + Worldpay for card payments
  • Structured catalogue: authors / categories / tags / new releases
  • Full Schema.org Book + Product markup
  • Ranks top of Google for "[author] buy book"

Result: 100+ orders/month, zero outages, 3.4% conversion.

ORDERS
×3.4
orders per month
CONVERSION
3.4%
vs 0.7% on WooCommerce
STABILITY
0 crashes
site withstands traffic spikes
ADMIN
3 min
adding a new book (was 30 min)
Want the same kind of result? See how we do it.
See shop case studies

Your shop should sell — not crash under traffic.

WE MAKE E-COMMERCE FOR YOUR SALES FORMAT

For a small brand, it is important to quickly launch a catalogue, payment, delivery and a convenient admin. For a shop with a large assortment - filters, product variants, balances, CRM and integrations.
We do not make the same template for everyone. The structure of the site depends on what you sell, how many products you have and how you process orders.

  • ●Books, jewelry, handmade, niche cosmetics
  • ●Simple catalogue, minimalist design
  • ●Mobile admin for phone updates

  • Fashion, electronics, kids, sports
  • Extended catalogue: filters, variants, sizes
  • Linnworks integration for stock sync

How it shows up on the site

Glimmer bookshop checkout with contact details, Nova Poshta delivery and order summary on one page

2-step basket (not 5)

  • Step 1: contact + delivery (Royal Mail / DPD / courier)
  • Step 2: payment (Stripe / GoCardless / Worldpay) or pay on delivery
  • Guest checkout (no forced registration)
  • Progress saved — client returns and finishes
Sanity CMS admin panel open on a phone and laptop for editing site content

Mobile-first admin

  • Add a new product from your phone in 3 min
  • Upload photos from your phone’s gallery
  • Update prices and stock on the fly
  • No tech support, no monthly fees
Glimmer book catalogue with genre tabs, availability filter and sorting by popularity

Smart catalogue with filters

  • Filters by category, price, tag, author
  • Quick search with suggestions
  • Auto "related products" recommendations
  • Full Schema.org Product markup
CLIENT TESTIMONIAL
"

The site turned out genuinely great!
@FreelancerOnMondays @di_merk, well done.
I'm sure it'll be a strong piece in your portfolio and bring you a lot of new clients.

GL
Андріан
Shop owner

What we build for online shops

Not "another WooCommerce template." A shop built for your niche, your delivery logic, and your update cadence.

Custom catalogue

  • Categories, subcategories, tags, authors (for books)
  • Variants (size, colour, volume) with separate prices
  • Filters and search with suggestions
  • Schema.org Product + Offer markup

Basket and checkout

  • 2-step basket, no forced registration
  • Guest checkout + memo for repeat buyers
  • Promo codes, volume discounts, bundles
  • Basket persists between sessions

Payments

  • GoCardless, Worldpay, Klarna for UK clients
  • Stripe for international clients
  • Pay on delivery via courier
  • Recurring billing for subscription products

Delivery

  • Royal Mail: pickup point search with geolocation
  • DPD, Evri, Parcelforce, DHL, Deliveroo
  • Auto delivery cost calculation
  • Order tracking on the site

Sanity CMS admin

  • Add a product from your phone in 3 min
  • Photo from gallery, description, price, variants, tags
  • Bulk update (e.g., category-wide discount)
  • Order export to CSV

CRM and analytics

  • Orders flow into HubSpot / Pipedrive / Salesforce
  • WhatsApp alerts to manager on each order
  • GA4 + Meta Pixel + GTM
  • Sales funnel with drop-off page metrics

We connect every e-com system

Orders flow from site to your CRM. Payments via Stripe / GoCardless. Royal Mail label auto-generated. Client gets an SMS with a tracking number. Manager gets a WhatsApp alert. Zero orders lost to email spam.

HubSpot
Pipedrive
Salesforce
GoCardless
Worldpay
Stripe
Klarna
Royal Mail
DPD
WhatsApp
GA4
Meta Pixel

Why a custom shop beats Wix, Shopify, or WooCommerce

Mobile speed3-6 sec2-4 sec< 1 sec
Checkout4-5 steps3 steps2 steps
Mobile adminhardOKfull-featured
Courier integrationplugin (buggy)via appnative
Monthly fee£0-30 hosting£30-300/mo£0 (Vercel free tier)
Customisationvia pluginslimitedfull
Code ownershipWooCommerce ecosystemShopify lockyour GitHub
3-year price£700-2,500£1,100–4,000+£800–1,600
Detailed page builder comparison →WordPress comparison →

Discuss your project

Tell us briefly about your project — we’ll reply on WhatsApp within 1–2 hours during business hours.

Or message us on WhatsApp: +355 68 928 6136

Pricing for an online shop

Industry Pro

from£3,500

4-6 weeks

Included

  • Industry-ready structure
  • Multilingualism
  • Base integrations (CRM + payments)
  • Sanity CMS for self-serve edits
Popular
Pro Plus

from£6,000

6-10 weeks

Included

  • Everything in Industry Pro
  • Deep integrations (3-5 systems)
  • Multi-language / multi-currency
  • Dedicated landings per market / service
Custom

fromfrom £12,000

10+ weeks

Included

  • Everything in Pro Plus
  • Custom business logic
  • Custom platform / SaaS
  • Programmatic landings (100+)

FAQ

Why not Shopify, since it’s "out of the box"?
Shopify is a £30-300/mo subscription, so £1,080-10,800 over 3 years. A custom shop costs £5,000-10,000 once. Over 3 years it works out roughly the same, but the code is yours. You also get full customisation: a 2-step basket, native courier integration and the payment methods your buyers expect, all weak on Shopify.
How does Linnworks sync work for inventory?
Two options: (1) manual CSV export-import once a day, (2) full auto-sync via the Linnworks API, with stock updating every 15 min. Option 2 is a separate integration at £1,200-2,500. If you have many SKUs that change often, go with option 2.
How much traffic can the site handle without crashing?
Next.js on Vercel auto-scaling = tens of thousands of concurrent users without extra cost. A traffic spike for a new collection / Black Friday — no problem. On Wix or WooCommerce a similar spike often takes the site down.
Can we add multilingual support?
Yes. English is standard in the Pro Plus tier, with additional languages on request. Each language has its own URL structure and hreflang. The product catalogue is localised via Sanity (each product gets title and description fields per language). Adding a further language is £1,500-2,500.
How to accept international payments?
Stripe is the standard. It supports all major currencies, Visa / Mastercard / Amex, Apple Pay and Google Pay. Whether you trade as a sole trader or a limited company, payouts land in your GBP business account, and you can take payment in the buyer’s currency where you need to.

Free audit of your shop

Drop a link to your current site. Detailed PDF report within 3 business days.

  • Checkout audit: 10-15 client drop-off points
  • Mobile UX audit (70% of e-com traffic is mobile)
  • SEO audit: are you visible in Google Shopping
  • Load speed + Core Web Vitals
  • Prioritised improvement plan + budget estimate

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No obligation. Useful even if you choose a different vendor.