A Hospital Website and a Private-Practice Website Are Different Products

A practice, a clinic and a hospital all ask for "a website" — but mean three different tools with budgets from €1,200 to €9,000+. Here's which format is yours and how not to overpay.

A large hospital block and a small single room side by side, both as wireframe

Why "a medical website" is three different jobs

A solo dentist, a 10-practitioner clinic and a hospital with departments all ask for "a website" — but mean three different tools. A practice needs to be found and booked. A clinic needs to route patients across services and practitioners. A hospital needs to carry departmental structure, schedules and load. Buy the wrong format and you either overpay for the unused — or hit the ceiling in six months. Our healthcare website design packages follow the same three formats.

A solo practice: a landing page €1,200

One practitioner, a few services, one patient flow. A landing page is enough: who you are, what you treat, prices, reviews, a booking form. No CMS or directory — there's nothing to fill them with. It's the fastest start: 3 working days and you can be found and booked. When a second practitioner and a dozen services arrive, you grow into a full site without a rebuild.

A clinic: the industry package €4,500

Several practitioners, dozens of services, two or three arms. A system works here: a page per service (your SEO entry points), a practitioner directory with schedules, online booking integrated with your practice system, a CMS-managed price list. A blog, insurance integration and a clinic CRM come as add-ons — about €1,000 on top of the package.

A clinician with a smartphone at a clinic
Patients book from their phones — your website's format should match the size of the practice, not the ambition

A hospital or group: a custom build from €9,000

A multi-location structure: each site has its own practitioners, schedules and phones under one brand and standard. Add complex integrations (EPR, labs), multilingual support and an SLA. This isn't "a website" anymore — it's infrastructure, and it's designed accordingly, starting with an architectural session.

FormatFor whomWhat's insidePriceTimeline
Landing pagesolo practice, 1 practitionerservices, prices, reviews, booking form€1,2003 working days
Full websiteclinic, 3–15 practitionersservice pages, practitioner directory, online booking, CMS€2,50014–21 working days
Extendeda clinic doing marketing+ blog, insurance integration, clinic CRM€5,5006 weeks
Group / hospitalmultiple sites, departmentsmulti-location, EPR integrations, multilingual, SLAfrom €9,0008–10 weeks

How to pick the right format

  • Choose for today's patient flow, not the dream — the architecture grows with you
  • Torn between a landing page and a site? Start with the landing page and keep the budget difference
  • Two or more locations? Multi-location structure from day one — retrofitting costs more
  • The only thing worth buying "for growth" is fast code and clean architecture

We broke a clinic website's budget down line by line in the pricing article, and the step-by-step process in the 4-week development breakdown.

Related service:healthcare website design

FAQ

Can we start with a landing page and grow into a clinic site?
Yes — that's a normal path: the architecture scales, and pages plus a CMS are added on top of what exists, without a rebuild or lost rankings.
We have two locations. Is that already a €9,000 "group"?
Not necessarily. Two locations often fit the extended format: separate location pages with addresses and schedules. A custom build from €9,000 is for groups with distinct service structures, heavy integrations and an SLA.
What if we pick a format that's too small?
You only lose the upgrade time, not the money: what you paid carries over, because we build on the same architecture. Cheaper than paying a year for unused features.
How long does each format take to launch?
A landing page takes 3 working days, a clinic site 14–21 working days, an extended site about 6 weeks, a group 8–10 weeks. Deadlines are fixed in the contract — if we miss ours, we pay a 30% rebate.

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