Good real estate website design comes down to four things: a listings catalogue with fast filters by area, price and bedrooms, property pages that sell the viewing, automatic feeds to property portals, and a CRM that captures every enquiry. An agency showcase site costs from £3,500, a platform with agent accounts starts at £6,000, and a personal agent site starts at £800.
Portals like Rightmove, Zoopla or Zillow bring volume, but you are one of a hundred identical rows there, you pay for visibility, and the buyer remembers the portal — not your agency. Your own real estate agency website flips the model: listings build your brand, contacts stay in your database, and Google gradually sends free traffic for “2-bed flat + area” searches.
Below we break down what a working real estate site consists of: formats and prices, catalogue filters, the must-have blocks of a property page, portal feeds, CRM, and the personal-brand-vs-agency question. We are a studio based in Ukraine — European quality at sensible rates, working with clients across the UK, EU and Scandinavia.
Three formats: agent site, agency catalogue, portal
The first decision is not the design or the CMS — it is the format. It defines the budget, the timeline and how the site will live afterwards. At Code-Site.Art we split real estate projects into three types.
| Format | What's included | Price | Timeline |
|---|---|---|---|
| Agent landing page | Personal brand, 5–10 featured listings, testimonials, enquiry form, Instagram feed | from £800 | 2–3 weeks |
| Agency catalogue | 50–500 listings, filters, gallery pages, portal feeds, blog, SEO architecture | from £3,500 | 4–6 weeks |
| Platform / portal | Agent and landlord accounts, listing moderation, paid plans, payments, API | from £6,000 | 8–12 weeks |
The agency catalogue is the most common choice: essentially a corporate website with a property database and feeds on top. A portal only makes sense when you aggregate third-party listings or run a franchise network — that is a product, not a showcase.
The catalogue: filters people actually use
The catalogue is 80% of a real estate site's value. The classic mistake is copying a portal: thirty filters nobody touches, each one slowing the page down.
The baseline set
- Deal type: sale or rent — the user's first click.
- Property type: flat, house, commercial, land.
- Area, street or transport link — with autocomplete suggestions.
- Price range with a currency switcher.
- Bedrooms and total floor area.
What to add next
- New build vs resale, floor level, condition.
- Map search: the user draws an area and sees the listings inside it.
- Saved searches with e-mail alerts for new listings — free repeat visits.
One technical requirement agencies forget: every “type + area” combination should get its own indexable URL, like /flats/kensington. Those pages are what capture search traffic — we cover the mechanics in our SEO service, and for the agency office itself in local SEO for Google Maps.
The property page: non-negotiable blocks
The decision to book a viewing happens on the property page. Five dark photos and two lines of text will waste everything the filters achieved. Here is the proven minimum.
| Property page block | Why it matters |
|---|---|
| Gallery of 10–20 photos | The buyer's first filter. Landscape, well-lit, labelled by room. |
| Floor plan | The second most-clicked image after the facade. Without it — an avoidable phone call. |
| Map + amenities | Schools, transport, shops nearby. Answers the core objection: “what's around it?” |
| Price and terms | Honest price, fees, negotiability. “Price on request” pages lose up to half their enquiries. |
| Key facts list | Area, floor, heating, year built — scannable in 10 seconds. |
| “Book a viewing” button | A concrete action converts better than a vague “Contact us”. |
| Agent with photo and phone | People trust people, not logos. Plus one-tap messengers. |
Bonus points for a “Similar properties” block at the bottom — it sends the user back into the catalogue instead of off the site.
Portal feeds and syndication
An agency with 200 listings and no automation enters every property three times: on the site, then on each portal. That is hours of manual work daily and inevitable price mismatches.
The fix is XML feeds: a listing is entered once in the site admin, and portals pull the data automatically. Take a property off the market — it disappears everywhere. A typical feed integration costs £200–500; two-way CRM sync or developer data exchange runs £1,000–3,000 depending on the API.
The same feed also plugs into Facebook Catalog, so your listings retarget the exact people who viewed them on your site.
CRM and lead handling: where enquiries die
The usual picture: form submissions go to a shared inbox, calls hit agents' mobiles, messages land in personal WhatsApp. A month later nobody can say how many leads came in or how many reached a viewing.
- Every form writes the lead to a CRM tagged with the property and traffic source.
- New leads are auto-assigned to an agent, with an instant messenger notification.
- Pipeline statuses: new → call → viewing → offer → deal. You can see where the funnel leaks.
- End-to-end analytics: what a lead from Google costs versus one from Instagram.
We integrate sites with Pipedrive, HubSpot, NetHunt and similar systems — an enquiry from a property page lands in the CRM within seconds, with UTM tags and a link to the listing.
Personal agent brand or agency website?
If clients come to a specific expert via Instagram and referrals, a personal landing page from £800 does the job: face, track record, testimonials, a curated set of featured listings.
If the brand is an agency with a team and a listings pipeline, you need the catalogue: buyers search for “2-bed flat in a specific area”, not for a particular agent. The strongest combination is an agency site with agent profile pages inside it — the agency wins the SEO traffic, and each agent gets a personal showcase to link from social media.
What it costs and how to budget
Code-Site.Art benchmarks: an agency catalogue from £3,500, a platform with accounts from £6,000, an agent landing page from £800. Post-launch support is £200/month or £40/hour, SEO from £300/month. Current packages are on the pricing page.
The final figure depends on three things: the number of listings and languages, the integration stack (feeds, CRM, telephony) and the amount of custom design. For a full budget breakdown, see what a custom website costs in 2026.
Examples from our portfolio
The “catalogue + detail page + enquiry” mechanics are battle-tested on our construction and property projects. Solide Renovation is a renovation company site with a cost calculator and project portfolio; NBYG København is a Danish building contractor with a service catalogue; Domlivo is a modular home manufacturer with a filterable model catalogue.
For a real estate agency the same architecture gains portal feeds and CRM — see the full scope on our real estate websites page.
